About Generator

Founded in 2003, Generator is an industry analyst firm.

We author research on how digital technology and the Internet are transforming the media, consumer devices and telecoms industries.

There will only be one time when the world is changed by the arrival of virtual media and that time is now. Generator is positioned at the centre of this exciting but highly complex and fast moving arena.

Our research remit encompasses all the major media, all digital delivery & consumption platforms and all the major device categories.

Examples of markets where we have developed deep expertise include OTT internet television, social networking, eBooks, digital newspapers, tablets, mobile advertising, social commerce, digital music and connected TV.

We sell our content in the form of individual reports, via a monthly research publication Digital Media InSight and online through our content Portal.

Latest Research Report

Social Networking and Social Media: 2013

Detailed Analysis and Forecasts


  • Profiles of 43 social networks
  • Separate analyses for 15 countries
  • Extensive 5-year market forecasts
  • 134 companies included worldwide
  • 425 pages, 305 tables & figures
  • Very detailed analysis

This report offers a detailed analysis of the worldwide social networking market. The report includes 21 detailed company profiles, snapshots of a further 22 social networking companies, 15 detailed country profiles, in-depth market analysis and very extensive 5-year market forecasts which cover the social networking market as a whole and Facebook specifically – the worldwide leader in social networking. In addition to the 25 companies that are profiled in detail, the report copy also references an additional 91 social networking companies that span the globe. The report also includes a detailed analysis of Facebook, including 5-year forecasts for how Facebook’s revenues and user base will grow.

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Recent Research Reports


Mobile Advertising: 2013

Company & Country Profiles, Analysis and Forecasts

  • 280 pages, 129 tables and figures
  • Profiles of 25 leading companies
  • 15 separate country-level analyses
  • Extensive 5-year market forecasts
  • In-depth market analysis
  • Special focus on Google and Facebook
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Social Commerce: 2012

How Social Networking will Transform e-Commerce

  • Over 40 social commerce start-ups
  • Definitions, analysis & insight
  • 175 pages, 67 tables & figures
  • All 7 social commerce segments
  • Facebook & Google
  • 5-year market forecasts
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Connected TV and Smart TV: 2012

Definitions, Profiles, Countries, Analysis & Forecasts

  • Includes all types of Connected TV
  • Extensive 5-year market forecasts
  • 271 pages,101 tables & figures
  • Separate analyses for 24 countries
  • Extensive 5-year market forecasts
  • Detailed market analysis
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