Our Focus: Digital Media

There will only be one time when the world is changed by the arrival of virtual media formats and that time is now.

The next 5 to 10 years will see the emergence of companies that will go on to be as large as MySpace, Facebook and Google are today, and yet these companies do not currently exist.

Likewise, some once-great companies will disappear, or otherwise see their businesses massively downsized or acquired – unless they are able to find a way to capitalize on the changes that are taking place around them.

There is no doubt that this a time of great opportunity, but it is also a time great danger.

Those who find success will often be the ones who are best able to capitalize on opportunities in unfamiliar markets, while the losers will tend to be those who fail to respond quickly enough to competitive threats coming from unfamiliar companies, or who are too slow to recognize the importance of a new trend.

In this fast-moving and complex sector, Generator's mission is to help industry professionals see the best opportunities and avoid the most serious threats.

Our Offer: Crossover Insight

We strongly believe that those best equipped to capitalize on the emerging opportunities in this highly-charged environment will be those who have what we call "crossover insight."

Crossover insight is where an executive in a mobile handset company sees a feature on a social networking site and then adds a derivative of that feature to a content service that is associated with a handset.

It is also where an executive working in a robotics company sees a successful developer programme working in the computer industry and realizes that the same model can be applied in his or her situation.

In the past, crossover insight was not very important because the different parts of the media landscape operated more or less autonomously and companies who were not in the same industry did not 'bump' into each other in the normal course of running their businesses. But that’s not the case anymore.

Because technology now allows infotainment content to be distributed anywhere, your customers may be in the crosshairs of unfamiliar companies who may be interested in your market and your revenue. Likewise, a panorama of opportunities might lie waiting for you, outside of your own market.

Today, crossover insight is becoming a vital component of strategic success and through our research publication Digital Media InSight, Generator aims to deliver crossover insight in a way that is practical, actionable and tailored to the needs of executives who not only have to run their businesses at 'web speed', but whose marketplace is broader and more complex than ever before.

Client Profile

Some sectors where our offer has been well-received include: cable, satellite and terrestrial broadcasting, fixed and mobile telecoms, internet, semiconductors, television, film, print, advertising, marketing, corporate finance, private equity, venture capital, professional service firms, consumer electronics.

The individuals who typically have the greatest need for our offer are those involved with:

• Product management and product strategy;
• Growth and innovation;
• Executive leadership;
• Corporate strategy, strategic alliances and M&A;
• Business, market and competitor intelligence;
• Marketing strategy and corporate marketing;
• Venture investment and market development.

Subscribe

You can obtain access to Digital Media InSight in two ways:

• Annual Subscription: 25 reports delivered personally throughout the year;
• Report Archives: Online access to our report archive via a personalized account will allow you to instantly download over 60 previously-published reports.

Each report is supplied in a manageable format of about 20 pages, which is ideal for time-pressured executives who want to obtain maximum market insight with the minimum of fuss.

Pay £1,885 to begin your subscription from the next issue

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