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Targeted Ads for Terrestrial Television
How ‘old’ TV can compete with cable, satellite and online |
| This report provides a detailed description of how terrestrial television broadcasters could deliver targeted advertising to individual television sets. The report describes an aggressive, new service concept, referred to as MyTV, that could revitalise the broadcaster’s value proposition to consumers and advertisers. The report also describes the associated business strategy and includes market projections for the value of targeted television advertising in the U.S. and the U.K. |
| Pages: 44 |
Published:
10th March 2009 |
Price: £99.00 |
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Television Advertising: An Irreversible Decline?
Forecasts and Analysis for the UK and US |
| This report forecasts the value of the television advertising market in the UK and the US from 2009 to 2022. The report explains how revenue from standard spot advertisements, which currently account for practically 100% of the television industry’s ad revenues, could decline by as much as 85% in the long term. But the report also explains and forecasts how such a shortfall could be more than compensated for by the development of three new sources of advertising revenue that will come from the internet. |
| Pages: 30 |
Published:
25th February 2009 |
Price: £2,495.00 |
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Worldwide Markets for Mobile Music, Games, Video and TV
Data, Analysis and Forecasts: 2009 to 2013 |
| This report contains detailed data, analysis and forecasts for the mobile music, mobile games, mobile video and mobile TV services on a global and regional basis, and also for selected countries (e.g. South Korea and Japan). You will be able to use this report to quantify a range of opportunities in the mobile entertainment sector and understand how to position yourself for success in these key markets. |
| Pages: 189 |
Published:
20th February 2009 |
Price: £372.50 |
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Roadmap for Internet TV
Understanding the next steps, and beyond |
| This report is about internet TV, which involves the delivery of television programming to TV sets that are connected to the internet. The purpose of the report is to clearly explain how the internet TV market will develop by setting out a clear product roadmap and explaining how the key technical and commercial roadblocks will be overcome. |
| Pages: 40 |
Published:
29th January 2009 |
Price: £199.00 |
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