The mobile enterprise market has long proven lucrative for leading mobile handset vendors. This market is dominated by Research In Motion (RIM), which provides enterprise applications, such as push e-mail and IM, through its BlackBerry handsets to businesses. BlackBerry has faced competition from other sophisticated handsets before, manufactured by the likes of HTC and Nokia. To date, RIM has been able to sustain its leadership in the mobile enterprise market, but its sustainability is now being questioned with the popularity of Apple's iPhone.
This report includes:
Introduction
iPhone vs. BlackBerry: Features and Functionality
Administration and Security
Applications
Operating System
Network Architecture
Keyboard and Screen
Technical Support
Current Market Scenario
Marketing Analysis
Pricing
Distribution
Brand Positioning and Perception
The Future
SWOT Analysis: iPhone and BlackBerry
Industry Opinion: iPhone vs. BlackBerry including extensive five-page Editor's Comment: "Why the iPhone is a game changer, and why RIM has everything to play for"
The following figures are also included:
BlackBerry Bold and iPhone 3G
iPhone - Network Architecture
BlackBerry - Network Architecture
BlackBerry Storm and iPhone 3G
BlackBerry and iPhone Handset Shipments - Worldwide (Jul 2007 to Sept 2008)
The iPhone's Expected Worldwide Geographical Penetration (2008)
