ABOUT THIS REPORT

Mobile messaging is a huge market that keeps growing and growing. This report will allow you to understand all the important aspects of this pivotal market by the numbers. The report’s extensive commentary and analysis will also provide the explanations you need to appreciate the basis of the data and forecasts.

The worldwide mobile messaging market was worth USD 150.6 billion in 2009, and this figure will race to USD 233 billion by end-2014. Among the four mobile messaging services (SMS, MMS, mobile e-mail and mobile IM) scrutinised in this essential new report, SMS delivered the highest revenue for operators in 2009 and will continue to unequivocally rule the mobile messaging world in the immediate future. Even in 2014, SMS will generate more revenue than the collective revenue of the other three services.

In 2009, worldwide SMS revenue stood at a staggering USD 102.3 billion and this is forecast to grow to over USD 109 billion by end-2010. Annual worldwide SMS traffic volumes rose to nearly 5.5 trillion SMS at end-2009, and total SMS traffic will break 6.6 trillion in 2010. Impressive growth will continue from there.

As an example of one of the many important points made in this report, you will understand why MMS is not a failure. The last edition of Mobile Messaging Futures drove home the message that MMS was the second most successful non-voice mobile service in the world, and that remains the case now. But with misconceptions about MMS still rife, this important learning bears repeating: MMS is a success that will become a USD 31.5 billion market by end-2010.

SUMMARY TABLE OF CONTENTS
NOTE: For full Table of Contents click ‘view contents’ at end of this web page.

Introduction
Worldwide Mobile Market
Mobile Messaging Market
SMS
History of SMS
Regional Data, Forecasts and Analysis (Europe, Asia Pacific, North America, Latin America, Africa and Middle East)
Country Data, Forecasts and Analysis (57 named countries – leading economies)
MMS
Regional Data, Forecasts and Analysis (Europe, Asia Pacific, North America, Latin America, Africa and Middle East)
Country Data, Forecasts and Analysis (40 named countries – leading economies)
Mobile Email
Comparison between new and previous forecasts
Regional Data, Forecasts and Analysis (Europe, Asia Pacific, North America, Latin America, Africa and Middle East)
Country Data, Forecasts and Analysis (23 named countries – leading economies)
Mobile IM
Comparison between new and previous forecasts
Regional Data, Forecasts and Analysis (Europe, Asia Pacific, North America, Latin America, Africa and Middle East)
Country Data, Forecasts and Analysis (18 named countries – leading economies)
Mobile Messaging Vendor Survey
SMS
MMS
Mobile E-mail
Mobile IM
38 Messaging Vendor Profiles
Acision
Affle
Aicent
Airwide Solutions
Anam Mobile
Bubble Motion
Clickatell
Colibria
Comverse
Comviva
emoze
Funambol
Globatel Media
Good
Interop Technologies
Jinny
mcTEL
Miyowa
Momail Systems
Netxcell
Neustar
NewBay
Nokia
Openmind Networks
Openwave
RIM
SEVEN
Sicap
Soprano
Sybase 365
Synchronica
Syniverse
Tekelec
TeleCommunication Systems
TeleDNA
Telenity
Telsis
TynTec
Summary and Conclusions
Appendices 

SELECTED LIST OF FIGURES
NOTE: The report contains a massive 299 figures and tables. To see them all, click ‘view contents’ at end of this web page.

Mobile Subscriber Base – Worldwide and Regional (2007 – 2014F)
SMS Use Per Subscriber per Month – Worldwide, Regional and by Country (2007 – 2014F)
Worldwide Mobile Messaging Revenue – Regional Contributions (2014F)
Mobile Messaging Revenue per User per Year – Worldwide and Regional (2007 – 2014F)
SMS Traffic – Worldwide, Regional and by Country (2007 – 2014F)
SMS Revenue – Worldwide, Regional and by Country (2007 – 2014F)
SMS Users – Worldwide, Regional and by Country (2007 – 2014F)
MMS Traffic – Worldwide, Regional and by Country (2007 – 2014F)
MMS Revenue – Worldwide, Regional and by Country (2007 – 2014F)
MMS Users – Worldwide, Regional and by Country (2007 – 2014F)
Mobile Email Traffic – Worldwide, Regional and by Country (2007 – 2014F)
Mobile Email Revenue – Worldwide, Regional and by Country (2007 – 2014F)
Mobile Email Users – Worldwide, Regional and by Country (2007 – 2014F)
Mobile IM Traffic – Worldwide, Regional and by Country (2007 – 2014F)
Mobile IM Revenue – Worldwide, Regional and by Country (2007 – 2014F)
Mobile IM Users – Worldwide, Regional and by Country (2007 – 2014F)
 

KEY REASONS TO BUY THIS REPORT

The extensive numerical data in this heavyweight, yet easy-to-read report are a must for virtually any business plan looking at the mobile industry.

There’s also plenty of commentary and analysis so you’ll obtain a good understanding of why this pivotal market continues to grow and grow.

Here are some additional reasons to buy:

• Obtain detailed growth forecasts to 2014 for SMS, MMS, mobile e-mail and mobile IM;

• Understand the sources of growth still to come over the next 5 years;

• Assess country level data and market sizing for 71 key messaging markets;

• Read profiles of 38 leading mobile messaging solutions vendors;

• Scrutinize comprehensive traffic and revenue growth forecasts for SMS and MMS;

• Learn about the rapid development of mobile e-mail and mobile IM;

• Understand why SMS forecasts can’t be aggressive enough;

• Appreciate how MMS is very much a success with a bright future;

• Benefit from responses collected during the new ‘messaging vendors’ survey;

• Read commentary on the effects of messaging bundle pricing plans, the impact of the financial crisis and the potential threat from smartphones to data revenues;

• Speed-read the bonus 26-slide executive summary presentation