ABOUT THIS REPORT

The mobile payments market was worth $68.7 billion in 2009. This new market report analyses and quantifies this market in seven fact-filled chapters:

• Introduction
• Mobile Money
• Mobile Payments
• Mobile In-application Payments
• Mobile Ticketing and Coupons
• Conclusion
• Appendices (including full glossary of terms)

This 110-page report explores how stakeholders can unite to exploit this growth market and substantially increase revenues in the coming years.

KEY BENEFITS

This new report on the worldwide mobile payments market offers the following benefits:

• Obtain access to worldwide and regional data on the transactional value of mobile payments from 2010 to 2014;
   
• Benefit from 59 insightful graphs and tables that can be pasted straight into your presentations and reports;
   
• Find out how many mobile payment users there were in 2009, and what that number will grow to by 2014;
   
• Understand how the world’s mobile payments user base and transaction value is divided across Europe, Asia Pacific, North America, Latin America and the Middle East and Africa;
   
• Learn on a region-by-region basis what forces are driving the mobile payments market and also learn what the challenges are;
   
• Read about how the mobile payments value chain is structured;
   
• Understand the pros and cons of the four different mobile payment business models: bank-centric model; collaboration model; operator-centric model and the peer-to-peer model;
   
• Bring mobile payments services to life by learning about the mobile payment services offered by Safaricom (Kenya), NTT DoCoMo (Japan), Globe Telecom (Philippines), mChek (India), PayBox (Worldwide) and paythru (UK);
   
• Understand how many mobile ticketing and coupons users there were in the world in 2009 and what that number will be in 2014;
   
• Learn about the mobile ticketing value chain and the underlying business models.

SUMMARY TABLE OF CONTENTS

Introduction
  Worldwide Mobile Market and Mobile Payments Market
 Mobile Payment Users and Volumes
 Market Size

Mobile Money

Mobile Payments
  Case Studies – Mobile Payments (Japan, UK and U.S.)
  Key Players
   Safaricom Kenya – M-PESA
   NTT DOCOMO Japan – DCMX
   Globe Telecom Philippines – GCASH
   mChek
   Paybox
   paythru

Mobile In-application Payments
  Revenue Potential
  Operators
  Application Developers
  Handset Manufacturers
  In-app payment mechanism
  Business Model
  Case Study: Apple App Store

Mobile Ticketing and Coupons
  Mobile Ticketing
  Mobile Coupons
  Key Players
   Mobiqa
   NeoMedia Technologies
  Cellfire
  Market Size – Mobile Ticketing
  Value Chain – Mobile Ticketing
  Business Models
   Model I
   Model II
  Value Chain – Mobile Coupons
  Business Model – Mobile Coupons
  Case studies
   Mobile Ticketing – Go North East
   Mobile Coupons – Planet Funk
 Opportunities and Benefits for Stakeholders

NOTE: Scroll down to the bottom of this page and click the blue ‘view contents’ button to see a detailed table of contents.

LIST OF FIGURES

Figure 1: Mobile Subscribers – Worldwide (In Million, 2009 – 2014F)
Figure 2: Mobile Payment Users and Penetration – Worldwide (2009 – 2014F)
Figure 3: Mobile Payment Users – Regional (In Million, 2009 & 2014F)
Figure 4: Mobile Payment Volumes – Worldwide (In USD Billion, 2009 – 2014F)
Figure 5: Mobile Payment Volumes – Regional (In USD Billion, 2009 & 2014F)
Figure 6: Mobile Payment Volumes – Growth by Region (In Percent, 2009 – 2014F)
Figure 7: Mobile Payment Opportunities for Key Stakeholders
Figure 8: How NFC Payments work
Figure 9: Subscribers with NFC Capable Handsets — Worldwide (In Million, 2009 – 2014F)
Figure 10: Penetration of NFC Devices — Worldwide (In Percent, 2009 – 2014F)
Figure 11: Mobile Payment Users — Worldwide (In Million, 2009 – 2014F)
Figure 12: Mobile Payment Volume — Worldwide (In USD Billion, 2009 – 2014F)
Figure 13: NFC Payment Volume — Worldwide (In USD Billion, 2009 – 2014F)
Figure 14: NFC Payment Volume as a Percentage of Mobile Payment Volume — Worldwide (In
Percent, 2009 – 2014F)
Figure 15: Contactless Mobile Payments Services in Japan
Figure 16: DCMX Users (In Million, June 2009 – December 2009)
Figure 17: Consumer Spending Behaviour for Contactless Payments – Japan (2008)
Figure 18: Contactless Payment Trials on NoWcard Buses for Over-the-Air Ticket Sales to NFC enabled
Handsets by the UK’s Department for Transport
Figure 19: Mobile Payment Volume — The US (In USD Billion, 2009 – 2014F)
Figure 20: Micro-payment Opportunities in the US (In USD Billion, 2009)
Figure 21: Basic Value Chain of Mobile Payments
Figure 22: Bank-centric Model
Figure 23: Bank-centric Model – Benefits and Drawbacks
Figure 24: Collaboration Model
Figure 25: Collaboration Model – Benefits and Drawbacks
Figure 26: Operator-centric Model
Figure 27: Operator-centric Model – Benefits and Drawbacks
Figure 28: Peer-to-Peer Model
Figure 29: Peer-to-Peer Model – Benefits and Drawbacks
Figure 30: M-PESA Users – Kenya (In Million, March 2008 – September 2009)
Figure 31: Monthly P2P Transactions Value – Kenya (In USD Million, March 2008, March 2009 &
September 2009)
Figure 32: DCMX Users (In Million, June 2009 – December 2009)
Figure 33: GCASH Users (In Million, 2007 – 2009)
Figure 34: Apple App Store In-app Payments Model
Figure 35: Application Downloads from Apple’s App Store – Performance in the eighteen months
since launch
Figure 36: Drivers and Inhibitors – Mobile Ticketing and Coupons
Figure 37: Major Business Deals and Partnerships – Mobiqa
Figure 38: Major Business Deals and Partnerships – NeoMedia Technologies
Figure 39: Major Business Deals and Partnerships – Cellfire
Figure 40: Mobile Ticketing and Coupons Users — Worldwide (In Million, 2009 – 2014F)
Figure 41: Mobile Ticketing and Coupons Volume — Worldwide (In USD Billion, 2009 – 2014F)
Figure 42: Basic Value Chain of Mobile Ticketing
Figure 43: Mobile Ticketing – Business Model I
Figure 44: Mobile Ticketing – Business Model II
Figure 45: Basic Value Chain of Mobile Coupons
Figure 46: Mobile Coupons – Pay per Redemption Business Model
Figure 47: Increase in Revenue of Go North East (In GBP Million, 2006 – 2009)
Figure 48: Go North East’s Contribution to Go-Ahead’s Bus Revenue (In Percent, 2005 – 2009)
Figure 49: Benefits of Planet Funk’s mobile coupons campaign
Figure 50: Mobile Payment Volumes – Regional (In USD Billion, 2009)

LIST OF TABLES

Table 1: Regional Break-out of Mobile Payment Users (In Million, 2009 – 2014F)
Table 2: Regional Break-out of Mobile Payment Volume (In USD Billion, 2009 – 2014F)
Table 3: Regional Drivers – An Overview
Table 4: Challenges for Different Mobile Payment Platforms
Table 5: Assessment of Challenges for Different Mobile Payment Platforms
Table 6: Regional Challenges – An Overview
Table 7: Comparison of Mobile Payments Business Models
Table 8: Top Applications with In-app Payments available from Apple’s App Store (November 2009)
Table 9: Opportunities and Benefits of Mobile Ticketing and Coupons for Stakeholders