About this Market

Over the top (OTT) internet television involves the delivery of professionally-produced filmed entertainment over the internet where anyone with a broadband connection can access the content.

By the end of 2013 a total of 158.2 million households around the globe will have viewed some form of OTT internet TV programming on a connected TV set and of these, 76.6 million households (234 million individuals) will be viewing OTT internet TV programming on a regular, sustained basis in 2013. By 2017, the ‘sustained usage’ viewership will have increased to 373.1 million households or 1,189 million individuals.

To put these numbers in perspective, there are around 350 major cable TV networks in operation around the globe, which have a combined reach of about 550 million households, although It has taken the cable TV industry over 30 years to reach this scale.

Report Content

This report offers a detailed analysis of the worldwide over the top (OTT) internet television market. With a focus on OTT services and the associated business and strategic aspects of the market, the report includes 23 detailed company profiles, 15 detailed country profiles, in-depth market analysis and comprehensive 5-year market forecasts which include users, revenues (advertising and paid-for), viewing time and how viewing varies by device type.

In addition to the 23 companies that are profiled in detail, the report also included details on an additional  206 companies that provide OTT internet television services around the globe.



This report contains the following main sections:

Executive Summary

Introduction

Definitions
Connectivity Options
Market Growth Outlook

Profiles of 23 Leading Over the Top (OTT) Internet Television Services

Company information
Service descriptions
Market data
Analysis

OTT Internet TV Services Around the World Market Analysis

Includes an additional 206 OTT service providers

Market Forecasts

Appendix

Including a representative sample of activity across the entire television industry worldwide, this report includes detailed profiles and analysis for the following 23 OTT internet television services:

  • Amazon Instant Video
  • Apple TV
  • BBC iPlayer
  • Boxee
  • CBS
  • CNN
  • Deutsche Welle
  • ESPN
  • Google Play
  • Google TV
  • Hulu
  • ITV
  • Amazon (LOVEFiLM)
  • MLB.TV
  • Netflix
  • Netmovies
  • NOW TV (Sky)
  • Paramount Pictures
  • Rakuten
  • Anyplace TV (Rogers)
  • Youku Todu
  • YouTube
  • YuZu (Maxcom)

The report also contains information on an additional 206 additional OTT internet television service providers, which represents a total market coverage  of 229 companies:

 

1TV Fuji TV REN TV
24TV Globosat Revolver
4 Shbab TV Google Play Roku
4oD Google TV Rostelecom
AB Groupe Guangdong TV RT
ABC Guangzhou TV RTE Player
ABC GyaO RTL Television
ABC iview Heilongjiang TV Russia 24
ABN Digital HelloTV SABC
Acetrax Hulu Samanyolou TV
Afro TV Istikana.com SBS
Al Arabiya iStream SBT
Al Ekhbariya ITV Seven Network
Al Jazeera ivi Shahid.mbc.net
Alleskino Japan News Network Shofha.com
LOVEFiLM Kanal 7 Show TV
Amazon Instant Video Kanal D Web TV SKY Mexico
Anyplace TV Klic Cinepolis Southeast Satellite TV
Apple TV KSA1 (Saudi TV 1) Spirit Word
ARD KSA2 (Saudi TV 2) SporTV
ARTE Kymba Spuul
ATV Liputan 6 Star TV
Azhari TV LiveStation Stream
Band LoveFilm Sun TV Network
BBC M6 TE Live
BBC iPlayer Maxdome Telecable
BigFlix MegaFon.TV Televisa
BigPondTV  Megogo.Net Television Mexiquense
BlinkBox Meteo Group Terra
Blockbuster On Demand Metro TV News TF1
Boogienights TV M-GO The CW TV Network
Boxee Miramax Films The Space
BoxTV MLB Time Live
Canal 12 Omsk MLB TV Tivibu
CanalSat MTV Totalmovie
Cape Town TV MTV Brasil TRT
CBS MTV India T's TV
CCTV MTV Latin America Tsutaya TV
Channel 4 MTV Australia TV Azteca
Channel 5 MUBI TV Brasil
China Telecom MUBI  TV Cultura
CinemaNow Multimedios TV Globo
Cinemoz MunduTV Tvigle
Clarovideo Muvizi Tvoi Stroi TV
CNN MyPlex tvOne News
CNTV NBA TVRI
Comcast Xfinity TV NBA TV Tvzavr
Crackle NBC Universal
CTC Netflix UTV Bindass TV
CTV Video Netmovies UULA
Das Erste NetMovies  UUSee
Detik TV Network Ten VGTRK
Deutsche Welle News24 VibraTV
Direct 8 nexGTv Videofutur
Ditto TV NHK Videojug
Divan.TV Nine Network Videoload
Dogatch TV Now TV VideoPass
Doordarshan NOW TV (Sky) Viewster
d-Video NRK NETT-TV Viva TV
Epix NTV Vivoplay
Eros Now Nutan.TV Vudu
ESPN Once TV Mexico Wabona
Eurosport Paramount Pictures Warner Brothers
Eutelsat Germany PBS Watchever
Fatooosh Phoenix WatchIndia
Fetch TV Plus7 Yota Play
Filmbox Live PPTV Youku Tudou
Filmo TV ProSieben YouTube
First Media Putpat TV Yupp TV
Fox QOOK TV YuppTV
FOX Sports QQLive Yuzu
Foxtel Quickflix Yuzu 
France 24 Anglais QVC Japan Zattoo
France Televisions Rakuten ZDF
Freesat RCTI Zoopy
Fremantle Media Redbox Instant  
Fresh TV Rede Record  

 

This report contains 15 country-level profiles detailing the over the top (OTT) internet television markets in the following  major countries:

  • United States
  • Germany
  • France
  • United Kingdom
  • Russia
  • China
  • Japan
  • Indonesia
  • India
  • Australia
  • Brazil
  • Mexico
  • Turkey
  • Saudi Arabia
  • South Africa

This report contains the following market forecasts:

 

Aspect of Market  Geographic Coverage Period
Number of Households That Have Viewed OTT Internet TV Programming Using a Connected TV Set (i.e. Novelty + Sustained Usage) (Houeholds, Millions) Worldwide and Regional 2013 to 2017
     
Number of Households That View OTT Internet TV Programming Using a Connected TV Set on an Ongoing Basis (i.e. Sustained Usage) (Households, Millions) Worldwide and Regional 2013 to 2017
     
Total Home-based Television Viewing Population: All Individuals Who View Television Programming on a TV Set in the Home (Viewers, Millions) Worldwide and Regional 2013 to 2017
     
Number OTT Internet TV Viewers Who Pay (Viewers, Millions) Worldwide and Regional 2013 to 2017
     
Total Revenues for OTT Internet Television Services: Advertising and Paid-for (USD, Millions) Worldwide and Regional 2013 to 2017
     
Total Revenues for OTT Internet Television Services: Advertising only(USD, Millions) Worldwide and Regional 2013 to 2017
     
Total Revenues for OTT Internet Television Services: Paid-for only (USD, Millions) Worldwide and Regional 2013 to 2017
     
Worldwide Total Revenues for OTT Internet Television Services: Advertising and Paid-for (USD, Millions) Worldwide 2013 to 2017
     
Weekly TV Viewing Houses: Linear TV (Hours per Week per TV Viewer) Worldwide and Regional 2013 to 2017
     
Weekly TV Viewing Houses: Over The Top (OTT) Internet TV (Hours per Week per TV Viewer) Worldwide and Regional 2013 to 2017
     
Weekly TV Viewing Houses: Linear TV and Over the Top (OTT) Internet TV (Hours per Week per TV Viewer) Worldwide and Regional 2013 to 2017
     
Total TV Viewing Hours: Linear TV (Hours per Year, Billions) Worldwide and Regional 2013 to 2017
     
Total TV Viewing Hours: Over the Top (OTT) Internet TV (Hours per Year, Billions) Worldwide and Regional 2013 to 2017
     
Total TV Viewing Hours: Linear TV and Over the Top (OTT) Internet TV (Hours per Year, Billions) Worldwide and Regional 2013 to 2017
     
Percentage of Total TV Viewing Hours That is Over the Top (OTT) Internet TV (All TV Viewers) (Percent) Worldwide and Regional 2013 to 2017
     
Percentage of Total TV Viewing Hours That is Over the Top (OTT) Internet TV ((Over the Top Internet TV Viewers only) (Percent) Worldwide and Regional 2013 to 2017
     
Over the Top (OTT) Internet TV: Allocation of Viewing Hours by Device Type:Worldwide  (Viewing Hours per Year, Millions) Worldwide and Regional 2013 to 2017
     
Over the Top (OTT) Internet TV: Allocation of Viewing Hours by Device Type:North America (Viewing Hours per Year, Millions) Worldwide and Regional 2013 to 2017
     
Over the Top (OTT) Internet TV: Allocation of Viewing Hours by Device Type: Western Europe (Viewing Hours per Year, Millions) Worldwide and Regional 2013 to 2017
     
Over the Top (OTT) Internet TV: Allocation of Viewing Hours by Device Type: Central, Eastern & Southern Europe (Viewing Hours per Year, Millions) Worldwide and Regional 2013 to 2017
     
Over the Top (OTT) Internet TV: Allocation of Viewing Hours by Device Type: Asia Pacific (Viewing Hours per Year, Millions) Worldwide and Regional 2013 to 2017
     
Over the Top (OTT) Internet TV: Allocation of Viewing Hours by Device Type: Latin America & Caribbean (Viewing Hours per Year, Millions) Worldwide and Regional 2013 to 2017
     
Over the Top (OTT) Internet TV: Allocation of Viewing Hours by Device Type: Middle East & Africa (Viewing Hours per Year, Millions) Worldwide and Regional 2013 to 2017

This report contains 153 figures and tables as follows:

 

FIGURES
Figure 1: Amazon Instant Video screenshot
Figure 2: Apple TV menu screenshot (top), Apple TV streaming box and remote control (middle), Apple AirPlay (bottom)
Figure 3: BBC iPlayer Access by Device Type
Figure 4: BBC iPlayer Requests for TV Programmes
Figure 5: Boxee Cloud DVR TV Screenshot, STB and Remote Control
Figure 6: Boxee Box (by D-Link), Iomega TV with Boxee, and Live TV dongle
Figure 7: CNN Online VOD Screenshot and Mobile Phone Apps
Figure 8: Deutsche Welle VOD and Android App Screenshots
Figure 9: Screenshots of ESPN Player homepage for PC (top) and ESPN Player on the iPad (bottom)
Figure 10: Google Play Movies Screenshots
Figure 11: LG Smart TV with Google TV and the ASUS Cube with Google TV STB
Figure 12: Hulu screenshot
Figure 13: ITV Player homepage screenshot (top) and example of ITV Player rental with Facebook and Twitter integration (bottom)
Figure 14: ITV Player app for the iPhone
Figure 15: Mosaic View options to watch 2 games simultaneously
Figure 16: MLB on the iPad (top) and Apple TV (bottom)
Figure 17: Netflix Worldwide Revenues and Total Subscribers 2006 to 2016
Figure 18: Netflix Worldwide Net Income 2006 to 2012
Figure 19: Netflix Worldwide Quarterly Revenues (US vs. International)
Figure 20: Netflix Screenshot
Figure 21: Netflix Subscribers: DVD Business vs. Streaming Business form 4Q11 to 1Q13
Figure 22: Netflix Average Revejnue per User (ARPU) from 3Q10 to 1Q13 for all main business segments
Figure 23:  Netflix and Sky – Comparison of Major Indicators from 2008 to 2012
Figure 24: NetMovies Homepage Screenshot
Figure 25: Sky UK Subscriber Growth (Retail Customers Only)
Figure 26: British Sky Broadcasting (Sky) Group Revenue from 2006 to 2012
Figure 27: British Sky Broadcasting (Sky) Group Net Income from 2006 to 2012
Figure 28: NOW TV Homepage
Figure 29: ParamountMovies.com PC screenshot and iPhone app screenshots
Figure 30: Screenshots of ShowTime VOD Service
Figure 31: Wuaki Screenshots
Figure 32: Rogers Communications Revenues by Operating Segment from 2008 to 2012 (USD)
Figure 33: Rogers Communications - Source of Revenue Growth from 2010 to 2012
Figure 34: Rogers Communications Growth in Smartphone Penetration 2009 to 2012
Figure 35: Rogers Anyplace TV
Figure 36: Rogers Anyplace TV
Figure 37: Tudou Screenshots
Figure 38: YouTube Sharing Features
Figure 39: Internet Television Chain – Content, Distribution (Broadcast & OTT Delivery) and Consumption
Figure 40: Installed Base - Smart TV from 2012 to 2016 (TV Sets, Millions)
Figure 41: Development of a Parallel Model for Television Distribution
Figure 42: Evolution of the Television value Proposition
Figure 43: Television Viewing vs. Development of Pay-TV and the Internet
Figure 44: Network Infrastructure Required to Deliver OTT Internet Television Services
Figure 45: Number of Households That Have Viewed OTT Internet TV Programming Using a Connected TV Set (i.e. Novelty + Sustained Usage) from 2013 to 2017 (Households, Millions)
Figure 46: Number of Households That View OTT Internet TV Programming Using a Connected TV Set on an Ongoing Basis (i.e. Sustained Usage) from 2013 to 2017 (Households, Millions)
Figure 47: Total Home-based Television Viewing Population: All Individuals Who View Television Programming on a TV Set in the Home from 2013 to 2017 (Viewers, Millions)
Figure 48: Number OTT Internet TV Viewers Who Pay from 2013 to 2017  (Viewers, Millions)
Figure 49: Total Revenues for OTT Internet Television Services: Advertising and Paid-for from 2013 to 2017 (USD, Millions)
Figure 50: Total Revenues for OTT Internet Television Services: Advertising only from 2013 to 2017 (USD, Millions)
Figure 51: Total Revenues for OTT Internet Television Services: Paid-for only from 2013 to 2017 (USD, Millions)
Figure 52: Worldwide Total Revenues for OTT Internet Television Services: Advertising and Paid-for from 2013 to 2017 (USD, Millions)
Figure 53: Weekly TV Viewing Houses: Linear TV from 2013 to 2017 (Hours per Week per TV Viewer)
Figure 54: Weekly TV Viewing Houses: Over The Top (OTT) Internet TV from 2013 to 2017 (Hours per Week per TV Viewer)
Figure 55: Weekly TV Viewing Houses: Linear TV and Over the Top (OTT) Internet TV from 2013 to 2017 (Hours per Week per TV Viewer)
Figure 56: Total TV Viewing Hours: Linear TV from 2013 to 2017 (Hours per Year, Billions)
Figure 57: Total TV Viewing Hours: Over the Top (OTT) Internet TV from 2013 to 2017 (Hours per Year, Billions)
Figure 58: Total TV Viewing Hours: Linear TV and Over the Top (OTT) Internet TV from 2013 to 2017 (Hours per Year, Billions)
Figure 59: Percentage of Total TV Viewing Hours That is Over the Top (OTT) Internet TV (All TV Viewers) from 2013 to 2017 (Percent)
Figure 60: Percentage of Total TV Viewing Hours That is Over the Top (OTT) Internet TV ((Over the Top Internet TV Viewers only) from 2013 to 2017 (Percent)
Figure 61: Over the Top (OTT) Internet TV: Allocation of Viewing Hours by Device Type:Worldwide, from 2013 to 2017 (Percent)
Figure 62: Over the Top (OTT) Internet TV: Allocation of Viewing Hours by Device Type:North America, from 2013 to 2017 (Percent)
Figure 63: Over the Top (OTT) Internet TV: Allocation of Viewing Hours by Device Type: Western Europe, from 2013 to 2017 (Percent)
Figure 64: Over the Top (OTT) Internet TV: Allocation of Viewing Hours by Device Type: Central, Eastern & Southern Europe, from 2013 to 2017 (Percent)
Figure 65: Over the Top (OTT) Internet TV: Allocation of Viewing Hours by Device Type: Asia Pacific, from 2013 to 2017 (Percent)
Figure 66: Over the Top (OTT) Internet TV: Allocation of Viewing Hours by Device Type: Latin America & Caribbean, from 2013 to 2017 (Percent)
Figure 67: Over the Top (OTT) Internet TV: Allocation of Viewing Hours by Device Type: Middle East & Africa, from 2013 to 2017 (Percent)
0
TABLES
Table 1: Key Differences between OTT Internet Television and IPTV
Table 2: Amazon Worldwide Revenue and Net Income
Table 3: Apple Worldwide Revenue, Net Income and Major Indicators
Table 4: BBC Total Income and Surplus
Table 5: CBS Corp Revenue, Net Income and Major Indicators
Table 6: Time Warner Revenue Analysis and Net Income
Table 7: Deutsche Welle Federal Allowance and Net Income
Table 8: Selected ESPN brands
Table 9: Selected ESPN subscriber numbers
Table 10: Google Worldwide Revenues and Net Income
Table 11: Google Worldwide Revenues and Net Income
Table 12: Google TV – Summary of Main Launch Partners and an Explanation of their Planned Contributions to the Initiative with Details on What Actually Happened
Table 13: Hulu Plus Subscriber Growth
Table 14: ITV Revenue and Net Income
Table 15: Amazon Revenue and Net Income
Table 16: BSkyB: Revenues, Net Income and Major Indicators
Table 17: Viacom Revenue Analysis and Net Earnings
Table 18: Rakuten Revenue Analysis and Net Income
Table 19: Youku Tudou Revenue Analysis and Net Loss
Table 20: Google Worldwide Revenue and Net Income from 2005 to 2006 (USD, Millions)
Table 21: Internet Access in Australia
Table 22: Local Australian OTT Services
Table 23: OTT Internet Television Services in Australia
Table 24: Demand for Catch-Up TV Services in Australia
Table 25: Digital Media Activities Undertaken Online by Australians from June 2009 to June 2012
Table 26: Internet Access in Brazil
Table 27: Local OTT Services in Brazil
Table 28: OTT Internet Television Services in Brazil
Table 29: Internet Access in China
Table 30: OTT Internet Television Services in China
Table 31: Internet Access in France
Table 32: List of Over the top (OTT) Internet Television Services in France
Table 33: Internet Access in Germany
Table 34: OTT Internet Television Services in Germany
Table 35: Local OTT Services in Germany
Table 36: Internet Access in India
Table 37: OTT Internet Television services in India
Table 38: Local OTT Services in India
Table 39: Internet Access in Indonesia
Table 40: OTT Internet Television Services in Indonesia
Table 41: Internet Access in Japan
Table 42: OTT Internet Television Services in Japan
Table 43: Local Japan OTT Services
Table 44: Internet Access in Mexico
Table 45: Local OTT Services in Mexico
Table 46: OTT Internet Television Services in Mexico
Table 47: Internet Access in Russia
Table 48: OTT Internet Television Services in Russia
Table 49: Internet Access in Saudi Arabia
Table 50: OTT Internet Television Services in Saudi Arabia
Table 51: Internet Access in South Africa
Table 52: OTT Internet Television Services in South Africa
Table 53: Internet Access in Turkey
Table 54: OTT Internet Television Services in Turkey
Table 55: Internet Access in United Kingdom
Table 56: Local OTT Services in the United Kingdom
Table 57: OTT Internet Television Services in the United Kingdom
Table 58: Internet Access in United States
Table 59: Local OTT Services in the United States
Table 60: OTT Internet Television Services in the States
Table 61: Comparative Reach of Broadcast and Internet Television Platforms in 2016 (Millions)
Table 62: Comparison in Distribution Scale - Pay-TV vs. Smart TV (2016)
Table 63: Number of Households That Have Viewed OTT Internet TV Programming Using a Connected TV Set (i.e. Novelty + Sustained Usage) from 2013 to 2017 (Houeholds, Millions)
Table 64: Number of Households That View OTT Internet TV Programming Using a Connected TV Set on an Ongoing Basis (i.e. Sustained Usage) from 2013 to 2017 (Households, Millions)
Table 65: Total Home-based Television Viewing Population: All Individuals Who View Television Programming on a TV Set in the Home from 2013 to 2017 (Viewers, Millions)
Table 66: Number OTT Internet TV Viewers Who Pay from 2013 to 2017 (Viewers, Millions)
Table 67: Total Revenues for OTT Internet Television Services: Advertising and Paid-for from 2013 to 2017 (USD, Millions)
Table 68: Total Revenues for OTT Internet Television Services: Advertising only from 2013 to 2017 (USD, Millions)
Table 69: Total Revenues for OTT Internet Television Services: Paid-for only from 2013 to 2017 (USD, Millions)
Table 70: Worldwide Total Revenues for OTT Internet Television Services: Advertising and Paid-for from 2013 to 2017 (USD, Millions)
Table 71: Weekly TV Viewing Houses: Linear TV from 2013 to 2017 (Hours per Week per TV Viewer)
Table 72: Weekly TV Viewing Houses: Over The Top (OTT) Internet TV from 2013 to 2017 (Hours per Week per TV Viewer)
Table 73: Weekly TV Viewing Houses: Linear TV and Over the Top (OTT) Internet TV from 2013 to 2017 (Hours per Week per TV Viewer)
Table 74: Total TV Viewing Hours: Linear TV from 2013 to 2017 (Hours per Year, Billions)
Table 75: Total TV Viewing Hours: Over the Top (OTT) Internet TV from 2013 to 2017 (Hours per Year, Billions)
Table 76: Total TV Viewing Hours: Linear TV and Over the Top (OTT) Internet TV from 2013 to 2017 (Hours per Year, Billions)
Table 77: Percentage of Total TV Viewing Hours That is Over the Top (OTT) Internet TV (All TV Viewers) from 2013 to 2017 (Percent)
Table 78: Percentage of Total TV Viewing Hours That is Over the Top (OTT) Internet TV ((Over the Top Internet TV Viewers only) from 2013 to 2017 (Percent)
Table 79: Over the Top (OTT) Internet TV: Allocation of Viewing Hours by Device Type:Worldwide, from 2013 to 2017 (Viewing Hours per Year, Millions)
Table 80: Over the Top (OTT) Internet TV: Allocation of Viewing Hours by Device Type:North America, from 2013 to 2017 (Viewing Hours per Year, Millions)
Table 81: Over the Top (OTT) Internet TV: Allocation of Viewing Hours by Device Type: Western Europe, from 2013 to 2017 (Viewing Hours per Year, Millions)
Table 82: Over the Top (OTT) Internet TV: Allocation of Viewing Hours by Device Type: Central, Eastern & Southern Europe, from 2013 to 2017 (Viewing Hours per Year, Millions)
Table 83: Over the Top (OTT) Internet TV: Allocation of Viewing Hours by Device Type: Asia Pacific, from 2013 to 2017 (Viewing Hours per Year, Millions)
Table 84: Over the Top (OTT) Internet TV: Allocation of Viewing Hours by Device Type: Latin America & Caribbean, from 2013 to 2017 (Viewing Hours per Year, Millions)
Table 85: Over the Top (OTT) Internet TV: Allocation of Viewing Hours by Device Type: Middle East & Africa, from 2013 to 2017 (Viewing Hours per Year, Millions)

Executive Summary20

Introduction23

Definitions23

Over the Top (OTT) Internet TV23

Other Types of Internet TV25

Internet-enhanced TV25

IPTV26

Market Participants28

Connectivity and Access Options29

Connected Television29

Smart TV29

Connected Blu-ray Players30

Connected Games Consoles30

Connected Consumer STBs31

Pay TV Hybrid STB31

PCs32

Tablets & Hybrids/All-in-ones33

Smartphones33

Market Growth Outlook33

Profiles of Leading Over the Top (OTT) Internet TV Services36

Amazon (Amazon Instant Video)36

Outline36

Company Information and Background36

Amazon Instant Video Key Service Features40

Amazon Instant Video40

Amazon Prime Instant Video41

Smartphones, Tablets, Connected TV & Social Media Integration42

Business Model43

User Growth43

Analysis44

Apple TV46

Outline46

Company Information46

Apple TV Key Service Features48

Smartphones, Tablets, Connected TV & Social Media Integration51

Business Model51

User Growth and Service Revenues51

Analysis52

BBC iPlayer54

Outline54

Company Information54

BBC54

iPlayer55

BBC iPlayer Key Service Features58

Smartphones, Tablets, Connected TV & Social Media Integration59

Business Model61

User Growth61

Analysis63

Boxee64

Outline64

Company Information64

Boxee Box by D-Link65

Boxee Cloud DVR65

Iomega TV with Boxee STB65

Boxee Key Service Features66

Boxee Cloud DVR66

Boxee Box69

Iomega TV with Boxee69

Smartphones, Tablets, Connected TV & Social Media Integration71

Business Model72

User Growth72

Analysis72

CBS75

Outline75

Company Information75

Business Segments75

Financial Condition76

CBS Interactive77

OTT Internet Television79

Content Agreements: Online Distribution80

Smartphones, Tablets, Connected TV & Social Media Integration81

Business Model81

User Growth81

Analysis82

CNN83

Outline83

Company Information83

Operating Structure83

Financial Condition85

CNN Key OTT TV Service Features85

Smartphones, Tablets, Connected TV & Social Media Integration87

Business Model87

User Growth88

Analysis88

Deutsche Welle90

Outline90

Company Information90

Deutsche Welle Key OTT TV Service Features91

Smartphones, Tablets, Connected TV & Social Media Integration93

Business Model95

User Growth95

Analysis95

ESPN97

Outline97

Company Information97

ESPN Player98

Regional Availability98

Key Service Features98

Smartphones, Tablets, Connected TV & Social Media Integration101

Business Model and Users101

Analysis102

Google (Google Play)104

Outline104

Company Information104

Google TV Key Service Features106

Developer Community108

Smartphones, Tablets, Connected TV & Social Media Integration108

Business Model111

User Growth111

Analysis111

Google (Google TV)113

Outline113

Company Information113

GoogleTV: Viewer Proposition115

Google TV System Description117

Consumer Electronics117

Hardware117

Software118

Content: Internet Websites119

Content: Google TV Apps121

Developer Community122

Google TV History123

Summary123

Post-launch Problems125

Smartphones, Tablets, Connected TV & Social Media Integration125

Business Model126

User Growth126

Analysis128

Hulu130

Outline130

Company Information130

Hulu Key Service Features132

Hulu132

Hulu Plus132

Smartphones, Tablets, Connected TV & Social Media Integration134

Business Model134

User Growth and Service Revenues135

Analysis137

ITV139

Outline139

Company Information139

ITV Player Products140

History: ITV Catchup TV140

ITV Player Products141

History: ITV Catchup TV141

Key Features142

Smartphones, Tablets, Connected TV & Social Media Integration144

Business Model144

User Growth145

Analysis146

Amazon (LOVEFiLM)148

Outline148

Company Information148

Amazon148

LOVEFiLM... 149

LOVEFiLM Key Service Features150

Smartphones, Tablets, Connected TV & Social Media Integration152

Business Model152

User Growth153

Analysis154

MLB.TV156

Outline156

Company Information156

MLB TV Key Service Features157

Smartphones, Tablets, Connected TV & Social Media Integration160

Business Model161

User Growth and Service Revenues161

Analysis164

Netflix165

Outline165

Company Information165

Company History and Financial Condition165

Online Streaming Service167

The Qwickster Debacle169

International Expansion170

Exclusive Content Deals and Original Content172

Netflix Key Service Features172

Smartphones, Tablets, Connected TV & Social Media Integration173

Business Model174

User Growth175

Analysis177

Market Positioning177

Benchmarking with Pay-TV Business Model180

Netmovies184

Outline184

Company Information184

NetMovies Key Service Features185

Titles185

Subscription Plans186

Smartphones, Tablets, Connected TV & Social Media Integration186

Business Model188

User Growth and Service Revenues188

Analysis189

Sky (NOW TV)191

Outline191

Company Information192

Ownership192

Customers193

Financial Condition193

Competitors195

Internet Television Initiatives195

NOW TV Key Service Features198

Smartphones, Tablets, Connected TV & Social Media Integration199

Business Model & Strategy200

User Growth and Service Revenues201

Analysis201

Sky201

NOW TV202

Paramount Pictures205

Outline205

Company Information205

Viacom206

Paramount207

ParamountMovies.com Key Service Features208

Early Market Reception of ParamountMovies.com209

Other Digital Platforms: Paramount Pictures209

Smartphones, Tablets, Connected TV & Social Media Integration210

Business Model212

User Growth212

Analysis212

Rakuten214

Outline214

Company Information214

Rakuten OTT Internet TV Key Service Features217

ShowTime217

Wuaki219

Smartphones, Tablets, Connected TV & Social Media Integration219

ShowTime219

Wuaki220

Business Model220

ShowTime220

Wuaki220

User Growth222

Analysis223

Rogers Communications (Anyplace TV)224

Outline224

Financial Condition225

Rogers Anyplace TV Key Service Features228

Smartphones, Tablets, Connected TV & Social Media Integration231

Business Model232

User Growth and Service Revenues232

Analysis233

Youku Tudou235

Outline235

Company Information235

Background235

Revenues237

Youku Tudou OTT TV Key Service Features238

Youku239

Tudou239

Smartphones, Tablets, Connected TV & Social Media Integration241

Youku241

Tudou242

Business Model242

User Growth243

Youku243

Tudou243

Analysis244

Google (YouTube)246

Outline246

Company Information247

Google247

YouTube248

YouTube Internet Television251

Key Service Features251

Collaboration with Filmmakers252

Smartphones, Tablets, Connected TV & Social Media Integration253

Business Model256

User Growth and Service Revenues256

Analysis257

Maxcom (YuZu)259

Outline259

Company Information259

Yuzu Key Service Features260

Smartphones, Tablets, Connected TV & Social Media Integration262

Business Model263

User Growth and Service Revenues263

Analysis263

OTT Internet TV Services Around the World265

Australia265

Outline265

Market Background266

Local OTT Internet Television Services in Australia270

Market Size: OTT Internet Television in Australia273

Brazil276

Outline276

Market Background277

The National Broadband Plan [Plano Nacional de Banda Larga, PNB]277

Connected TV Sets277

Tablets279

OTT Internet Television Services based in Brazil279

Established Players279

Recent New Entrants282

Catchup TV and STB-based OTT Internet Television Services283

Market Size: OTT Internet Television in Brazil284

China286

Outline286

Market Background287

Scale287

Licensing Framework288

Digital Switchover288

Smartphones and Tablets288

OTT Internet Television Services based in China289

Apple TV and Google TV289

Entry Barriers: Xiaomi Tech292

Concentrated Market Dominated by Established Local Players293

Market Size: OTT Internet Television in China293

France295

Outline295

Content Licensing296

Hbb TV297

Smart TV298

Smartphones and Tablets299

Local OTT Internet Television Services in France299

Market Size: OTT Internet Television in France303

Germany305

Outline305

Market Background306

With nationwide access to broadband internet and strong adoption of mobile-based services and consumer technologies, Germany is well positioned to become a leader in the internet TV market.306

OTT Internet Television Services based in Germany310

Market Size: OTT Internet Television in Germany311

India314

Outline314

Market Background315

OTT Internet Television Services based in India319

Market Size: OTT Internet Television in India320

Indonesia322

Outline322

Market Background323

Review of over the top (OTT) Internet Television Services in Indonesia324

Market Size: OTT Internet Television in Indonesia326

Japan328

Outline328

Market Background329

OTT Internet Television Services based in Japan331

Market Size: OTT Internet Television in Japan335

Mexico338

Outline338

Market Background339

OTT Internet Television Services based in Mexico341

Market Size: OTT Internet Television in Mexico345

Russia347

Outline347

Market Background348

OTT Internet Television Services based in Russia351

Market Size: OTT Internet Television in the Russia353

Saudi Arabia354

Outline354

Market Background355

Review of over the top (OTT) Internet Television Services in Saudi Arabia356

Market Size: OTT Internet Television in Saudi Arabia361

South Africa363

Outline363

Market Background364

Review of over the top (OTT) Internet Television Services in South Africa366

Market Size: OTT Internet Television in South Africa367

Turkey369

Outline369

Market Background370

Review of over the top (OTT) Internet Television Services in Turkey371

Market Size: OTT Internet Television in Turkey373

United Kingdom375

Outline375

Market Background376

OTT Internet Television Services based in the United Kingdom380

Market Size: OTT Internet Television in the United Kingdom382

United States384

Outline384

Market Background385

OTT Internet Television Services based in the United States389

Market Size: OTT Internet Television in the United States390

Market Analysis393

Internet Television Value Chain393

Key Changes393

More Distribution Capacity and More Distribution Networks394

More Content395

A Kaleidoscope of New Entrants396

Increased Distribution Capacity398

Reduced Number of Distribution Networks399

Balance of Market Power403

Evolution in the ‘Value Proposition’ of Television404

Stage 1406

Stage 2407

Stage 3407

Stage 4408

Stage 5408

Impact on Television Viewing Hours409

Content Strategies413

Exclusive Content416

Infrastructure Development418

Impact on the Existing Television Industry: Opportunities and Threats423

Satellite Television Network Operators423

Cable Television Network Operators425

Terrestrial Television Broadcast Networks426

Public Service Broadcasters (PSBs)426

Commercial Broadcasters427

Television Networks428

Film Production Companies429

Television Production Companies431

Content Delivery Networks432

Telecom Network Operators (IPTV Service Providers)433

Business Models436

Past and Present436

Future438

Market Forecasts440

Number of Households That Have Viewed OTT Internet TV Programming Using a Connected TV Set (i.e. Novelty + Sustained Usage)440

Number of Households That View OTT Internet TV Programming Using a Connected TV Set on an Ongoing Basis (i.e. Sustained Usage)442

Total Home-based Television Viewing Population: All Individuals Who View Television Programming on a TV Set in the Home444

Number OTT Internet TV Viewers Who Pay446

Total Revenues for OTT Internet Television Services: Advertising and Paid-for448

Total Revenues for OTT Internet Television Services: Advertising only450

Total Revenues for OTT Internet Television Services: Paid-for only452

Worldwide Total Revenues for OTT Internet Television Services: Advertising and Paid-for454

Weekly TV Viewing Houses: Linear TV456

Weekly TV Viewing Houses: Over The Top (OTT) Internet TV458

Worldwide Weekly TV Viewing Houses: Linear TV and Over the Top (OTT) Internet TV460

Worldwide Total TV Viewing Hours466

Percentage of Total TV Viewing Hours That is Over the Top (OTT) Internet TV (All TV Viewers)468

Percentage of Total TV Viewing Hours That is Over the Top (OTT) Internet TV (Over the Top Internet TV Viewers only)470

Over the Top (OTT) Internet TV: Allocation of Viewing Hours by Device Type: Worldwide472

Over the Top (OTT) Internet TV: Allocation of Viewing Hours by Device Type: North America474

Over the Top (OTT) Internet TV: Allocation of Viewing Hours by Device Type: Western Europe476

Over the Top (OTT) Internet TV: Allocation of Viewing Hours by Device Type: Central, Eastern & Southern Europe  478

Over the Top (OTT) Internet TV: Allocation of Viewing Hours by Device Type: Asia Pacific480

Over the Top (OTT) Internet TV: Allocation of Viewing Hours by Device Type: Latin America & Caribbean   482

Over the Top (OTT) Internet TV: Allocation of Viewing Hours by Device Type: Middle East & Africa   484

Appendix486

Regions & Countries486

Market Forecasts487

About the Authors488

Andrew Sheehy488

Sara Foster488

Dr Dave Taylor488