About this Market

Although showing some signs of maturity, the worldwide social networking market will still see significant growth over the next 5 years; in terms of user numbers, overall revenues and average revenue per user (ARPU). We project the the total number of social networking users worldwide will increase from 1.8 billion at the end of 2013 to 2.5 billion by the end of 2017, an increase of nearly 700 million or 38%.

In terms of revenues, we project that on a worldwide basis the total revenues earned by all the world’s social networking sites will increase from USD 16.2 billion in 2013 to USD 30.1 billion in 2017, an increase of 86% or USD 13.9 billion.

Report Content

This report offers a detailed analysis of the worldwide social networking market. The report includes 21 detailed company profiles, snapshots of a further 22 social networking companies, 15 detailed country profiles, in-depth market analysis and very extensive 5-year market forecasts which cover the social networking market as a whole and Facebook specifically – the worldwide leader in social networking.

In addition to the 25 companies that are profiled in detail, the report copy also references an additional 91 social networking companies that span the globe.

The report also includes a detailed analysis of Facebook, including 5-year forecasts for how Facebook’s revenues and user base will grow.



This report contains the following main sections: 

Executive Summary

Introduction
Definitions: Social Networking and Social Media
Use Cases
Current Market Size
Growth Outlook

Leading Social Networks: 21 Company Profiles & Analysis
Summary
Profiles of 21 Social Networking Companies

Snapshots of 22 Additional Social Networks
Social Networking Worldwide: Country Profiles
Summary

Profiles of the Social Networking Market in 15 Leading Countries Worldwide

Market Analysis
Market Status
Facebook
The Future

Market Forecasts
Social Networking
Facebook

Appendix

This report includes detailed profiles on the following 21 social networking companies:

  • Facebook
  • FC2
  • Foursquare
  • Google+
  • Groupon
  • Habbo
  • LinkedIn
  • Mixi
  • Mxit
  • Pandora
  • Pinterest
  • Quirky
  • Renren
  • Sina Weibo
  • Spotify
  • Tencent
  • Threadless
  • Twitter
  • VK
  • Yelp
  • YouTube

The report also contains snapshots of the following additional 22 social networking companies:

  • Ask.fm
  • Delicious
  • deNA
  • Entropia Universe
  • Flixter
  • GREE
  • LiveJournal
  • Meetup
  • MyLife
  • Myspace
  • Ning
  • Orkut
  • Reddit
  • Second Life
  • Socl
  • Sonico
  • Tagged Tumblr
  • Viadeo
  • World of Warcraft
  • Yammer
  • Zynga

 

In total the report includes a total of 134 companies that are profiled or mentioned and referenced  throughout the numerous company & country profiles and extensive analysis contained in this report:

 

55bbs Index Renren
8villages  Instagram Rovio
Actiplay IPL Rutube
AdStars Kaixin S1.com
Air France Kaskus Saavn 
Ask.fm Koprol Salamworld
Badoo Last.fm SchuelerVZ 
BBC LinkedIn Scond Life
Beevolve Livejournal Scribd
Bharatstudent LNE Simfy
BlackBerry Lurkmore Sina Weibo 
Blogspot M.Sense SK Telekom
Blue Leaf Games Maktoob Skype
Copains d'avant Meetup Skyrock
Dailymotion MeinVZ/FreundeVZ  Socl
Deezer Melon Sonico
Delicious Metroflog Sound Alliance
DeNA Mig 33 Spotify
deviantART Mixi Springfisher Games
DianPing Mobage-Town StudiVZ 
Direktori Blog Moi Mir Tagged
Douban Mop Telaxo
E-Buddy Moshi Monsters Trombi
Eksi Sozluk Mxit Truspot
EMI MyLife Tumblr
Entropia universe MyNet Tweetdeck
Fairfax Media NDTV Ubisoft
FC2 NewZoo Uludag Sozluk
Flckr Next New Networks  Ushi.com
Flixter NHN Japan Viadeo
Fotolog Nico Nico Douga VK (Vkontakte)
Fotostrana Ning Vostu
Foursquare Odnoklassniku Wechat
FriendFeed Ofcom Weixin
Globo Orkut Wer-kennt-wen
Google Pengyou Whats App
GREE Pinterest Wooga
Green Parrot Pictures  Plurk World of Warcraft
Grooveshark PT.Telekomunikasi  Xing
GRWW  Qzone Yahoo!
Hi5 Rajshri.com  Yammer
H-Midia Rdio Yoku
Ibibo Reddit Zynga
Iianya Rekoo  

 

This report contains 15 country-level profiles detailing the social networking markets in the following  major countries:

  • United States
  • Germany
  • France
  • United Kingdom
  • Russia
  • China
  • Japan
  • Indonesia
  • India
  • Australia
  • Brazil
  • Mexico
  • Turkey
  • Saudi Arabia
  • South Africa

This report contains the following market forecasts:

Aspect of Market  Regional Coverage

 

Period

 

Social Networking Users Worldwide 2012 to 2017
Social Networking Users Regional Contributions 2012 to 2017
Social Networking Users: Market Share Regional Contributions 2012 to 2017
Social Networking Users Top 17 Countries 2012 to 2017
Social Networking Users: Market Share Top 17 Countries 2012 to 2017
Social Networking Penetration: Internet Users Worldwide 2012 to 2017
Social Networking Penetration: Internet Users Regional Contributions 2012 to 2017
Social Networking Penetration: Internet Users Top 17 Countries 2012 to 2017
Social Networking Users United States 2012 to 2017
Social Networking Users Canada 2012 to 2017
Social Networking Users Germany 2012 to 2017
Social Networking Users France 2012 to 2017
Social Networking Users United Kingdom 2012 to 2017
Social Networking Users Russia 2012 to 2017
Social Networking Users Poland 2012 to 2017
Social Networking Users China 2012 to 2017
Social Networking Users Japan 2012 to 2017
Social Networking Users India 2012 to 2017
Social Networking Users Australia 2012 to 2017
Social Networking Users Brazil 2012 to 2017
Social Networking Users Mexico 2012 to 2017
Social Networking Users Argentina 2012 to 2017
Social Networking Users Turkey 2012 to 2017
Social Networking Users Saudi Arabia 2012 to 2017
Social Networking Users South Africa 2012 to 2017
Social Networking Revenues: 'Advertising' and 'Paid-for' Worldwide 2012 to 2017
Social Networking Revenues: 'Advertising' and 'Paid-for' Regional 2012 to 2017
Social Networking Revenues: 'Advertising' and 'Paid-for' (Share) Regional 2012 to 2017
Social Networking Revenues: 'Advertising' and 'Paid-for' North America 2012 to 2017
Social Networking Revenues: 'Advertising' and 'Paid-for' Western Europe 2012 to 2017
Social Networking Revenues: 'Advertising' and 'Paid-for' Central, Eastern & Southern Europe 2012 to 2017
Social Networking Revenues: 'Advertising' and 'Paid-for' Asia Pacific 2012 to 2017
Social Networking Revenues: 'Advertising' and 'Paid-for' Latin America & Carribean 2012 to 2017
Social Networking Revenues: 'Advertising' and 'Paid-for' Middle East & Africa 2012 to 2017
Facebook Worldwide Revenues - Online Advertising, Mobile Advertising and 'Other' Worldwide 2011 to 2018
Facebook Worldwide Online Advertising Revenues Worldwide 2011 to 2018
Facebook Worldwide Online Advertising Expenditure: Facebook & Google Shares Worldwide 2011 to 2018
Facebook Worldwide Mobile Advertising Revenues Worldwide 2011 to 2017
Facebook Worldwide Online Advertising Expenditure: Facebook & Google Shares Worldwide 2011 to 2017
Facebook Users Worldwide 2012 to 2017
Facebook Users Regional Contributions 2012 to 2017
Facebook Users Top 17 Countries 2012 to 2017
Facebook Users United States 2012 to 2017
Facebook Users Canada 2012 to 2017
Facebook Users Germany 2012 to 2017
Facebook Users France 2012 to 2017
Facebook Users United Kingdom 2012 to 2017
Facebook Users Russia 2012 to 2017
Facebook Users Poland 2012 to 2017
Facebook Users China 2012 to 2017
Facebook Users Japan 2012 to 2017
Facebook Users India 2012 to 2017
Facebook Users Australia 2012 to 2017
Facebook Users Brazil 2012 to 2017
Facebook Users Mexico 2012 to 2017
Facebook Users Argentina 2012 to 2017
Facebook Users Turkey 2012 to 2017
Facebook Users Saudi Arabia 2012 to 2017
Facebook Users South Africa 2012 to 2017
Facebook Market Share - Users Worldwide 2012 to 2017
Facebook Market Share - Users Regional Contributions 2012 to 2017
Facebook Market Share - Users North America 2012 to 2017
Facebook Market Share - Users Western Europe 2012 to 2017
Facebook Market Share - Users Central, Southern and Eastern Europe 2012 to 2017
Facebook Market Share - Users Asia Pacific 2012 to 2017
Facebook Market Share - Users Latin America and Caribbean 2012 to 2017
Facebook Market Share - Users Middle East and Africa 2012 to 2017
Facebook Market Share - Users United States 2012 to 2017
Facebook Market Share - Users Canada 2012 to 2017
Facebook Market Share - Users Germany 2012 to 2017
Facebook Market Share - Users France 2012 to 2017
Facebook Market Share - Users United Kingdom 2012 to 2017
Facebook Market Share - Users Russia 2012 to 2017
Facebook Market Share - Users Poland 2012 to 2017
Facebook Market Share - Users China 2012 to 2017
Facebook Market Share - Users Japan 2012 to 2017
Facebook Market Share - Users India 2012 to 2017
Facebook Market Share - Users Australia 2012 to 2017
Facebook Market Share - Users Brazil 2012 to 2017
Facebook Market Share - Users Mexico 2012 to 2017
Facebook Market Share - Users Argentina 2012 to 2017
Facebook Market Share - Users Turkey 2012 to 2017
Facebook Market Share - Users Saudi Arabia 2012 to 2017
Facebook Market Share - Users South Africa 2012 to 2017
Facebook Revenues: Shown Separately for 'Advertising' and 'Paid-for' Worldwide 2012 to 2017
Facebook Revenues: Shown Separately for 'Advertising' and 'Paid-for' Regional Contributions 2012 to 2017
Facebook Revenues: Shown Separately for 'Advertising' and 'Paid-for' North America 2012 to 2017
Facebook Revenues: Shown Separately for 'Advertising' and 'Paid-for' Western Europe 2012 to 2017
Facebook Revenues: Shown Separately for 'Advertising' and 'Paid-for' Central, Eastern & Southern Europe 2012 to 2017
Facebook Revenues: Shown Separately for 'Advertising' and 'Paid-for' Asia Pacific 2012 to 2017
Facebook Revenues: Shown Separately for 'Advertising' and 'Paid-for' Latin America & Carribean 2012 to 2017
Facebook Revenues: Shown Separately for 'Advertising' and 'Paid-for' Middle East & Africa 2012 to 2017
Facebook Market Share - Revenues Worldwide 2012 to 2017
Facebook Market Share - Revenues Regional Contributions 2012 to 2017
Facebook Market Share - Revenues North America 2012 to 2017
Facebook Market Share - Revenues Western Europe 2012 to 2017
Facebook Market Share - Revenues Central, Eastern & Southern Europe 2012 to 2017
Facebook Market Share - Revenues Asia Pacific 2012 to 2017
Facebook Market Share - Revenues Latin America & Carribean 2012 to 2017
Facebook Market Share - Revenues Middle East & Africa 2012 to 2017
Facebook Average Revenue per User (ARPU) Worldwide 2012 to 2017
Facebook Average Revenue per User (ARPU) Regional Variations 2012 to 2017
Facebook Average Revenue per User (ARPU) North America 2012 to 2017
Facebook Average Revenue per User (ARPU) Western Europe 2012 to 2017
Facebook Average Revenue per User (ARPU) Central, Eastern & Southern Europe 2012 to 2017
Facebook Average Revenue per User (ARPU) Asia Pacific 2012 to 2017
Facebook Average Revenue per User (ARPU) Latin America & Carribean 2012 to 2017
Facebook Average Revenue per User (ARPU) Middle East & Africa 2012 to 2017
Facebook Revenue Growth Scenarios - Worldwide Worldwide 2010 to 2016

 In this report you will find the following figures and tables:

FIGURES

 

Figure 1: Facebook Timeline Page
Figure 2: Facebook Camera App
Figure 3: Facebook Gifts (top) and Graph Search (bottom)
Figure 4: Facebook - Revenue and Average Monthly Active Users (MAUs ) 2007 to 2012
Figure 5: FC2 Blog Homepage Screenshot (top) and Individual Blog Profile (bottom)
Figure 6: The FC2 Video App (left) and the FC2 Say Move! Video Commenting App
Figure 7: Foursquare screenshots of Place Finder (showing nearby friends who have checked in); check-in; the Place Page showing the current Mayor, tips and points available; and the Foursquare Profile page
Figure 8: Screenshots of a “special” promotion and a brand page for the History Channel
Figure 9: Screenshot of a profile viewable on a desktop PC by an unregistered searcher, showing badges earned by this user
Figure 10: Google+ Hangout for Mobile
Figure 11: Search Plus Your World Showing Personalised Results
Figure 12: Google+ Stream and Circle Editor Screenshots
Figure 13: Google+ for Android and Integration with YouTube via the Google+ Share Link
Figure 14: Example of a Groupon offer
Figure 15: Groupon Mobile - iPhone Purchase Process
Figure 16: Habbo Hotel Room and VIP Room
Figure 17: Habbo Hotel Avatar (‘Habbo’) Personalisation
Figure 18: Examples of Habbo Hotel Furniture (Furni)
Figure 19: LinkedIn Profile Page
Figure 20: LinkedIn Mobile Apps and iPad Homepage
Figure 21: LinkedIn / Twitter Integration
Figure 22: Mixi Log In Page for PC and the Mix Mobile Interface
Figure 23: Example of a Mixi Profile Page
Figure 24: Mxit Feature Phone and Smartphone Interfaces
Figure 25: Examples of Mxit Mobile Adverts
Figure 26: Pandora Interface
Figure 27: Pandora Mobile Interface for iPhone
Figure 28: Pinterest Homepage
Figure 29: Pinterest User Pinboards
Figure 30: Renren Log In Page (top) and Timeline Page (bottom)
Figure 31: Renren Games
Figure 32: Sina Weibo Homepage Screenshot
Figure 33: Weibo’s In-post Image Feature
Figure 34: Spotify Interface and Spotify for Mobile
Figure 35: Spotify Follow Artist Feature
Figure 36: Spotify on Connected Devices
Figure 37: Qzone Interface
Figure 38: Pengyou mobile app interface (top) and the QQ Weibo log in page
Figure 39: WeChat users can select the "Look Around" feature to find people nearby using WeChat (with Look Around enabled) and select the "Send Greeting" option to make friends.
Figure 40: A Twitter Timeline Page from 2012 Showing Tweets and Trends (top) and the Barista Bar Branded Profile Page on Multiple Devices
Figure 41: VK Profile Page Screenshot
Figure 42: YouTube Interface
Figure 43: YouTube Sharing Features
Figure 44: YouTube via Connected TV
Figure 45: Social Media headlines in Mexico - False reports of a school attack (left) and citizen reporting of drug gang activity (right)
Figure 46: VK (left) and Odnoklassniku (right)
Figure 47: Mynet’s games pages
Figure 48: SalamWorld.com – Islamic social networking offer launched in 2012
Figure 49: Social Networking Users: Worldwide from 2012 to 2017 (Millions)
Figure 50: Social Networking Users: Regional Contributions from 2012 to 2017 (Millions)
Figure 51: Social Networking Users: Penetration to Internet Users - Worldwide from 2012 to 2017
Figure 52: Social Networking Users: Penetration to Internet Users - Regional from 2012 to 2017
Figure 53: Social Networking Users – United States from 2012 to 2017 (Millions)
Figure 54: Social Networking Users - Canada from 2012 to 2017 (Millions)
Figure 55: Social Networking Users - Germany from 2012 to 2017 (Millions)
Figure 56: Social Networking Users - France from 2012 to 2017 (Millions)
Figure 57: Social Networking Users - United Kingdom from 2012 to 2017 (Millions)
Figure 58: Social Networking Users – Russia from 2012 to 2017 (Millions)
Figure 59: Social Networking Users – Poland from 2012 to 2017 (Millions)
Figure 60: Social Networking Users – China from 2012 to 2017 (Millions)
Figure 61: Social Networking Users – Japan from 2012 to 2017 (Millions)
Figure 62: Social Networking Users – India from 2012 to 2017 (Millions)
Figure 63: Social Networking Users – Australia from 2012 to 2017 (Millions)
Figure 64: Social Networking Users – Brazil from 2012 to 2017 (Millions)
Figure 65: Social Networking Users – Mexico from 2012 to 2017 (Millions)
Figure 66: Social Networking Users – Argentina from 2012 to 2017 (Millions)
Figure 67: Social Networking Users – Turkey from 2012 to 2017 (Millions)
Figure 68: Social Networking Users – Saudi Arabia from 2012 to 2017 (Millions)
Figure 69: Social Networking Users – South Africa from 2012 to 2017 (Millions)
Figure 70: Social Networking Users – Worldwide from 2012 to 2017 (Millions)
Figure 71: Social Networking Users – Regional from 2012 to 2017 (Percent)
Figure 72: Social Networking Users – North America from 2012 to 2017 (Millions)
Figure 73: Social Networking Users – Western Europe from 2012 to 2017 (Millions)
Figure 74: Social Networking Users – Central, Southern & Eastern Europe from 2012 to 2017 (Millions)
Figure 75: Social Networking Users – Asia Pacific from 2012 to 2017 (Millions)
Figure 76: Social Networking Users – Caribbean & Latin America from 2012 to 2017 (Millions)
Figure 77: Social Networking Users – Middle East & Africa from 2012 to 2017 (Millions)
Figure 78: Facebook Worldwide Revenues from 2011 to 2018 (USD, Millions)
Figure 79: Facebook Online Advertising Revenues: Facebook and Google Market Share from 2011 to 2018 (USD, Millions)
Figure 80: Facebook Mobile Advertising Revenues: Facebook and Google Market Share from 2011 to 2018 (USD, Millions)
Figure 81: Facebook Users - Worldwide from 2011 to 2018 (Millions)
Figure 82: Facebook Users – Regional Contributions from 2011 to 2018 (Millions)
Figure 83: Facebook Users – United States from 2012 to 2017 (Millions)
Figure 84: Facebook Users – Canada from 2012 to 2017 (Millions)
Figure 85: Facebook Users – Germany from 2012 to 2017 (Millions)
Figure 86: Facebook Users – France from 2012 to 2017 (Millions)
Figure 87: Facebook Users – United Kingdom from 2012 to 2017 (Millions)
Figure 88: Facebook Users – Russia from 2012 to 2017 (Millions)
Figure 89: Facebook Users – Poland from 2012 to 2017 (Millions)
Figure 90: Facebook Users – China from 2012 to 2017 (Millions)
Figure 91: Facebook Users – Japan from 2012 to 2017 (Millions)
Figure 92: Facebook Users – India from 2012 to 2017 (Millions)
Figure 93: Facebook Users – Australia from 2012 to 2017 (Millions)
Figure 94: Facebook Users – Brazil from 2012 to 2017 (Millions)
Figure 95: Facebook Users – Mexico from 2012 to 2017 (Millions)
Figure 96: Facebook Users – Argentina from 2012 to 2017 (Millions)
Figure 97: Facebook Users – Turkey from 2012 to 2017 (Millions)
Figure 98: Facebook Users – Saudi Arabia from 2012 to 2017 (Millions)
Figure 99: Facebook Users – South Africa from 2012 to 2017 (Millions)
Figure 100: Facebook Market Share (Users) – Worldwide from 2012 to 2017 (Millions, Percent)
Figure 101: Facebook Market Share (Users) – North America from 2012 to 2017 (Millions, Percent)
Figure 102: Facebook Market Share (Users) – Western Europe from 2012 to 2017 (Millions, Percent)
Figure 103: Facebook Market Share (Users) – Central, Eastern & Southern Europe from 2012 to 2017 (Millions, Percent)
Figure 104: Facebook Market Share (Users) – Asia Pacific from 2012 to 2017 (Millions, Percent)
Figure 105: Facebook Market Share (Users) – Latin America & Caribbean from 2012 to 2017 (Millions, Percent)
Figure 106: Facebook Market Share (Users) – Middle East and Africa from 2012 to 2017 (Millions, Percent)
Figure 107: Facebook Market Share (Users) – United States from 2012 to 2017 (Millions, Percent)
Figure 108: Facebook Market Share (Users) – Canada from 2012 to 2017 (Millions, Percent)
Figure 109: Facebook Market Share (Users) – Germany from 2012 to 2017 (Millions, Percent)
Figure 110: Facebook Market Share (Users) – France from 2012 to 2017 (Percent)
Figure 111: Facebook Market Share (Users) – United Kingdom from 2012 to 2017 (Percent)
Figure 112: Facebook Market Share (Users) – Russia from 2012 to 2017 (Percent)
Figure 113: Facebook Market Share (Users) – Poland from 2012 to 2017 (Percent)
Figure 114: Facebook Market Share (Users) – China from 2012 to 2017 (Percent)
Figure 115: Facebook Market Share (Users) – Japan from 2012 to 2017 (Percent)
Figure 116: Facebook Market Share (Users) – India from 2012 to 2017 (Percent)
Figure 117: Facebook Market Share (Users) – Australia from 2012 to 2017 (Percent)
Figure 118: Facebook Market Share (Users) – Brazil from 2012 to 2017 (Percent)
Figure 119: Facebook Market Share (Users) – Mexico from 2012 to 2017 (Percent)
Figure 120: Facebook Market Share (Users) – Argentina from 2012 to 2017 (Percent)
Figure 121: Facebook Market Share (Users) – Turkey from 2012 to 2017 (Percent)
Figure 122: Facebook Market Share (Users) – Saudi Arabia from 2012 to 2017  Percent)
Figure 123: Facebook Market Share (Users) – South Africa from 2012 to 2017 (Percent)
Figure 124: Facebook Revenues – Worldwide from 2012 to 2017 shown  separately for ‘Advertising’ and ‘Paid-for’ Revenues (Millions, Percent)
Figure 125: Facebook Revenues – North America from 2012 to 2017 shown  separately for ‘Advertising’ and ‘Paid-for’ Revenues (Millions, Percent)
Figure 126: Facebook Revenues – Western Europe from 2012 to 2017 shown  separately for ‘Advertising’ and ‘Paid-for’ Revenues (Millions, Percent)
Figure 127: Facebook Revenues – Central, Southern & Eastern Europe from 2012 to 2017 shown  separately for ‘Advertising’ and ‘Paid-for’ Revenues (Millions, Percent)
Figure 128: Facebook Revenues – Asia Pacific from 2012 to 2017 shown  separately for ‘Advertising’ and ‘Paid-for’ Revenues (Millions, Percent)
Figure 129: Facebook Revenues – Latin America and Caribbean from 2012 to 2017 shown  separately for ‘Advertising’ and ‘Paid-for’ Revenues (Millions, Percent)
Figure 130: Facebook Revenues – Middle East and Africa from 2012 to 2017 shown  separately for ‘Advertising’ and ‘Paid-for’ Revenues (Millions, Percent)
Figure 131: Facebook Market Share (Revenues) – Worldwide from 2012 to 2017 shown  separately for ‘Advertising’ and ‘Paid-for’ Revenues (Millions, Percent)
Figure 132: Facebook Market Share (Revenues) – North America from 2012 to 2017 shown  separately for ‘Advertising’ and ‘Paid-for’ Revenues (Millions, Percent)
Figure 133: Facebook Market Share (Revenues) – Western Europe from 2012 to 2017 shown  separately for ‘Advertising’ and ‘Paid-for’ Revenues (Millions, Percent)
Figure 134: Facebook Market Share (Revenues) – Central, Southern & Eastern Europe from 2012 to 2017 shown  separately for ‘Advertising’ and ‘Paid-for’ Revenues (Millions, Percent)
Figure 135: Facebook Market Share (Revenues) –Asia Pacific from 2012 to 2017 shown  separately for ‘Advertising’ and ‘Paid-for’ Revenues (Millions, Percent)
Figure 136: Facebook Market Share (Revenues) – Latin America & Caribbean from 2012 to 2017 shown  separately for ‘Advertising’ and ‘Paid-for’ Revenues (Millions, Percent)
Figure 137: Facebook Market Share (Revenues) – Middle East & Africa from 2012 to 2017 shown  separately for ‘Advertising’ and ‘Paid-for’ Revenues (Millions, Percent)
Figure 138: Facebook Average Revenue per User (ARPU) – Worldwide from 2012 to 2017 (USD per Unique User per Year)
Figure 139: Facebook Average Revenue per User (ARPU) – Regional Variations from 2012 to 2017 (USD per Unique User per Year)
Figure 140: Facebook Average Revenue per User (ARPU) – North America from 2012 to 2017 (USD per Unique User per Year)
Figure 141: Facebook Average Revenue per User (ARPU) – Western Europe from 2012 to 2017 (USD per Unique User per Year)
Figure 142: Facebook Average Revenue per User (ARPU) – Central, Southern & Eastern Europe from 2012 to 2017 (USD per Unique User per Year)
Figure 143: Facebook Average Revenue per User (ARPU) – Asia Pacific from 2012 to 2017 (USD per Unique User per Year)
Figure 144: Facebook Average Revenue per User (ARPU) – Caribbean & Latin America from 2012 to 2017 (USD per Unique User per Year)
Figure 145: Facebook Average Revenue per User (ARPU) – Middle East & Africa from 2012 to 2017 (USD per Unique User per Year)
Figure 146: Facebook Revenue Growth Scenarios – Worldwide from 2010 to 2016
 
 

TABLES

 

Table 1: Summary of Early Social Networking Features
Table 2: Social Networking Core Features
Table 3: Defining Social Media
Table 4: Facebook User Growth
Table 5: Facebook Revenue and Net Income
Table 6: Facebook Key Financial and Major Indicators: 2007 to 2012
Table 7: Groupon Revenue and Net Loss
Table 8: Groupon Subscriber Growth
Table 9: Habbo Freemium Revenue Model Examples
Table 10: Habbo Registered Users
Table 11: LinkedIn Subscriber Plans
Table 12: LinkedIn Worldwide Membership
Table 13: Mixi Smartphone User Growth
Table 14: Mxit Registered User Growth
Table 15: Pandora User Growth
Table 16: Pandora Revenue and Net Loss
Table 17: Pandora Revenue Analysis
Table 18: Pinterest US User Growth
Table 19: Quirky – Business Summary
Table 20: Renren Revenue and Net Income
Table 21: Spotify User Growth
Table 22: Spotify Revenue and Net Loss
Table 23: Tencent: Selected Business Interests
Table 24: Threadless – Business Summary
Table 25: Twitter - Key Acquisitions
Table 26: Yelp – Business Summary
Table 27: Technology Access in Australia
Table 28: Top Social Networks in Australia
Table 29: Technology Access in Brazil
Table 30: Top Social Networks in Brazil
Table 31: Technology Access in China
Table 32: Top Social Networks in China
Table 33: Technology Access in France
Table 34: Top Social Networks in France
Table 35: Technology Access in Germany
Table 36: Top Social Networks in Germany
Table 37: Technology Access in India
Table 38: Top Social Networks in India
Table 39: Technology Access in Indonesia
Table 40: Top Social Networks in Indonesia
Table 41: Technology Access in Japan
Table 42: Top Social Networks in Japan
Table 43: Technology Access in Mexico
Table 44: Top Social Networks in Mexico
Table 45: Technology Access in Russia
Table 46: Top Social Networks in Russia
Table 47: Technology Access in Saudi Arabia
Table 48: Top Social Networks in Saudi Arabia
Table 49: Technology Access in South Africa
Table 50: Top Social Networks in South Africa
Table 51: Technology Access in Turkey
Table 52: Top Social Networks in Turkey
Table 53: Technology Access in United Kingdom
Table 54: Top Social Networks in United Kingdom
Table 55: Technology Access in United States
Table 56: Top Social Networks in the United States
Table 57: Social Networking Users: Worldwide from 2012 to 2017 (Millions)
Table 58: Social Networking Users: Regional Contributions from 2012 to 2017 (Millions)
Table 59: Social Networking Users: Top 17 Countries from 2012 to 2017 (Millions)
Table 60: Social Networking Users: Top 17 Countries from 2012 to 2017 – Share of Worldwide Total (Percent)
Table 61: Social Networking Users: Penetration to Internet Users - Worldwide from 2012 to 2017
Table 62: Social Networking Users: Penetration to Internet Users - Regional from 2012 to 2017
Table 63: Social Networking Users: Penetration to Internet Users – Top 17 Countries from 2012 to 2017
Table 64: Social Networking Users – United States from 2012 to 2017 (Millions)
Table 65: Social Networking Users - Canada from 2012 to 2017 (Millions)
Table 66: Social Networking Users - Germany from 2012 to 2017 (Millions)
Table 67: Social Networking Users - France from 2012 to 2017 (Millions)
Table 68: Social Networking Users – United Kingdom from 2012 to 2017 (Millions)
Table 69: Social Networking Users – Russia from 2012 to 2017 (Millions)
Table 70: Social Networking Users – Poland from 2012 to 2017 (Millions)
Table 71: Social Networking Users – China from 2012 to 2017 (Millions)
Table 72: Social Networking Users – Japan from 2012 to 2017 (Millions)
Table 73: Social Networking Users – India from 2012 to 2017 (Millions)
Table 74: Social Networking Users – Australia from 2012 to 2017 (Millions)
Table 75: Social Networking Users – Brazil from 2012 to 2017 (Millions)
Table 76: Social Networking Users – Mexico from 2012 to 2017 (Millions)
Table 77: Social Networking Users – Argentina from 2012 to 2017 (Millions)
Table 78: Social Networking Users – Turkey from 2012 to 2017 (Millions)
Table 79: Social Networking Users – Saudi Arabia from 2012 to 2017 (Millions)
Table 80: Social Networking Users – South Africa from 2012 to 2017 (Millions)
Table 81: Social Networking Revenues – Worldwide from 2012 to 2017 (Millions)
Table 82: Social Networking Revenues – Regional from 2012 to 2017 (Millions)
Table 83: Social Networking Revenues – North America from 2012 to 2017 (Millions)
Table 84: Social Networking Revenues – Western Europe from 2012 to 2017 (Millions)
Table 85: Social Networking Revenues – Central, Southern & Eastern Europe from 2012 to 2017 (Millions)
Table 86: Social Networking Revenues – Asia Pacific from 2012 to 2017 (Millions)
Table 87: Social Networking Revenues – Caribbean & Latin America from 2012 to 2017 (Millions)
Table 88: Social Networking Revenues – Middle East & Africa from 2012 to 2017 (Millions)
Table 89: Facebook Worldwide Revenues from 2011 to 2018 (USD, Millions)
Table 90: Facebook Online Advertising Revenues: Facebook and Google Market Share from 2011 to 2018 (USD, Millions)
Table 91: Facebook Mobile Advertising Revenues: Facebook and Google Market Share from 2011 to 2018 (USD, Millions)
Table 92: Facebook Users - Worldwide from 2011 to 2018 (Millions)
Table 93: Facebook Users – Regional Contributions from 2011 to 2018 (Millions)
Table 94: Facebook Users – Top 17 Countries –from 2011 to 2018 (Millions)
Table 95: Facebook Users – United States from 2012 to 2017 (Millions)
Table 96: Facebook Users – Canada from 2012 to 2017 (Millions)
Table 97: Facebook Users – Germany from 2012 to 2017 (Millions)
Table 98: Facebook Users – France from 2012 to 2017 (Millions)
Table 99: Facebook Users – United Kingdom from 2012 to 2017 (Millions)
Table 100: Facebook Users – Russia from 2012 to 2017 (Millions)
Table 101: Facebook Users – Poland from 2012 to 2017 (Millions)
Table 102: Facebook Users – China from 2012 to 2017 (Millions)
Table 103: Facebook Users – Japan from 2012 to 2017 (Millions)
Table 104: Facebook Users – India from 2012 to 2017 (Millions)
Table 105: Facebook Users – Australia from 2012 to 2017 (Millions)
Table 106: Facebook Users – Brazil from 2012 to 2017 (Millions)
Table 107: Facebook Users – Mexico from 2012 to 2017 (Millions)
Table 108: Facebook Users – Argentina from 2012 to 2017 (Millions)
Table 109: Facebook Users – Turkey from 2012 to 2017 (Millions)
Table 110: Facebook Users – Saudi Arabia from 2012 to 2017 (Millions)
Table 111: Facebook Users – South Africa from 2012 to 2017 (Millions)
Table 112: Facebook Market Share (Users) – Worldwide from 2012 to 2017 (Millions, Percent)
Table 113: Facebook Market Share (Users) – North America from 2012 to 2017 (Millions, Percent)
Table 114: Facebook Market Share (Users) – Western Europe from 2012 to 2017 (Millions, Percent)
Table 115: Facebook Market Share (Users) – Central, Eastern & Southern Europe from 2012 to 2017 (Millions, Percent)
Table 116: Facebook Market Share (Users) – Asia Pacific from 2012 to 2017 (Millions, Percent)
Table 117: Facebook Market Share (Users) – Latin America & Caribbean from 2012 to 2017 (Millions, Percent)
Table 118: Facebook Market Share (Users) – Middle East and Africa from 2012 to 2017 (Millions, Percent)
Table 119: Facebook Market Share (Users) – United States from 2012 to 2017 (Millions, Percent)
Table 120: Facebook Market Share (Users) – Canada from 2012 to 2017 (Millions, Percent)
Table 121: Facebook Market Share (Users) – Germany from 2012 to 2017 (Millions, Percent)
Table 122: Facebook Market Share (Users) – France from 2012 to 2017 (Millions, Percent)
Table 123: Facebook Market Share (Users) – United Kingdom from 2012 to 2017 (Millions, Percent)
Table 124: Facebook Market Share (Users) – Russia from 2012 to 2017 (Millions, Percent)
Table 125: Facebook Market Share (Users) – Poland from 2012 to 2017 (Millions, Percent)
Table 126: Facebook Market Share (Users) – China from 2012 to 2017 (Millions, Percent)
Table 127: Facebook Market Share (Users) – Japan from 2012 to 2017 (Millions, Percent)
Table 128: Facebook Market Share (Users) – India from 2012 to 2017 (Millions, Percent)
Table 129: Facebook Market Share (Users) – Australia from 2012 to 2017 (Millions, Percent)
Table 130: Facebook Market Share (Users) – Brazil from 2012 to 2017 (Millions, Percent)
Table 131: Facebook Market Share (Users) – Mexico from 2012 to 2017 (Millions, Percent)
Table 132: Facebook Market Share (Users) – Argentina from 2012 to 2017 (Millions, Percent)
Table 133: Facebook Market Share (Users) – Turkey from 2012 to 2017 (Millions, Percent)
Table 134: Facebook Market Share (Users) – Saudi Arabia from 2012 to 2017 (Millions, Percent)
Table 135: Facebook Market Share (Users) – South Africa from 2012 to 2017 (Millions, Percent)
Table 136: Facebook Revenues – Worldwide from 2012 to 2017 shown  separately for ‘Advertising’ and ‘Paid-for’ Revenues (Millions, Percent)
Table 137: Facebook Revenues – Regional Contributions from 2012 to 2017 shown  separately for ‘Advertising’ and ‘Paid-for’ Revenues (Millions, Percent)
Table 138: Facebook Revenues – North America from 2012 to 2017 shown  separately for ‘Advertising’ and ‘Paid-for’ Revenues (Millions, Percent)
Table 139: Facebook Revenues – Western Europe from 2012 to 2017 shown  separately for ‘Advertising’ and ‘Paid-for’ Revenues (Millions, Percent)
Table 140: Facebook Revenues – Central, Southern & Eastern Europe from 2012 to 2017 shown  separately for ‘Advertising’ and ‘Paid-for’ Revenues (Millions, Percent)
Table 141: Facebook Revenues – Asia Pacific from 2012 to 2017 shown  separately for ‘Advertising’ and ‘Paid-for’ Revenues (Millions, Percent)
Table 142: Facebook Revenues – Latin America and Caribbean from 2012 to 2017 shown  separately for ‘Advertising’ and ‘Paid-for’ Revenues (Millions, Percent)
Table 143: Facebook Revenues – Middle East and Africa from 2012 to 2017 shown  separately for ‘Advertising’ and ‘Paid-for’ Revenues (Millions, Percent)
Table 144: Facebook Market Share (Revenues) – Worldwide from 2012 to 2017 shown  separately for ‘Advertising’ and ‘Paid-for’ Revenues (Millions, Percent)
Table 145: Facebook Market Share (Revenues) – North America from 2012 to 2017 shown  separately for ‘Advertising’ and ‘Paid-for’ Revenues (Millions, Percent)
Table 146: Facebook Market Share (Revenues) – Western Europe from 2012 to 2017 shown  separately for ‘Advertising’ and ‘Paid-for’ Revenues (Millions, Percent)
Table 147: Facebook Market Share (Revenues) – Central, Southern & Eastern Europe from 2012 to 2017 shown  separately for ‘Advertising’ and ‘Paid-for’ Revenues (Millions, Percent)
Table 148: Facebook Market Share (Revenues) – Asia Pacific  from 2012 to 2017 shown  separately for ‘Advertising’ and ‘Paid-for’ Revenues (Millions, Percent)
Table 149: Facebook Market Share (Revenues) – Latin America & Caribbean from 2012 to 2017 shown  separately for ‘Advertising’ and ‘Paid-for’ Revenues (Millions, Percent)
Table 150: Facebook Market Share (Revenues) – Middle East & Africa from 2012 to 2017 shown  separately for ‘Advertising’ and ‘Paid-for’ Revenues (Millions, Percent)
Table 151: Facebook Average Revenue per User (ARPU) – Worldwide from 2012 to 2017 (USD per Unique User per Year)
Table 152: Facebook Average Revenue per User (ARPU) – Regional Variations from 2012 to 2017 (USD per Unique User per Year)
Table 153: Facebook Average Revenue per User (ARPU) – North America from 2012 to 2017 (USD per Unique User per Year)
Table 154: Facebook Average Revenue per User (ARPU) – Western Europe from 2012 to 2017 (USD per Unique User per Year)
Table 155: Facebook Average Revenue per User (ARPU) – Central, Southern & Eastern Europe from 2012 to 2017 (USD per Unique User per Year)
Table 156: Facebook Average Revenue per User (ARPU) – Asia Pacific from 2012 to 2017 (USD per Unique User per Year)
Table 157: Facebook Average Revenue per User (ARPU) – Caribbean & Latin America from 2012 to 2017 (USD per Unique User per Year)
Table 158: Facebook Average Revenue per User (ARPU) – Middle East & Africa from 2012 to 2017 (USD per Unique User per Year)
Table 159: Facebook Revenue Growth Scenarios – Worldwide from 2010 to 2016

Executive Summary15

Market Outlook15

Regional Variations16

Facebook18

General18

Market Growth19

Average Revenues per User (ARPU)19

Mobile21

Valuation22

Market Growth23

Facebook Market Share24

Facebook Home24

The Future26

Introduction27

Definitions27

Social Networking27

Social Media31

Use Cases34

Profiles34

Connect with Others35

Share Content35

Provide Feedback: Comments and Ratings36

Community Action37

Real Name Networks38

Current Market Size39

Growth Outlook39

Key Social Networks: Company Profiles & Analysis42

Summary42

Facebook44

Outline44

Service Features44

Public web page44

Friends44

IM... 44

Status44

Picture and video-sharing44

Video calls45

Music45

Playing games45

The “like” button45

News Feed45

The Timeline page45

Timeline Apps integration45

Social Plugins and apps45

Social sharing45

Like Pages46

“Poke”46

Ticker46

APIs46

Key product developments47

User Growth50

Business Aspects51

IPO51

Revenues & Advertising51

Key Competitors54

Analysis55

Market Growth56

Average Revenues per User (ARPU)57

Mobile58

Valuation60

FC262

Outline62

FC2 Social Networking Services Overview62

FC2 User Growth63

Revenues and Business Model63

Key Competitors63

Analysis65

Foursquare67

Outline67

Service Overview: Key Features67

Access to Foursquare via Mobile App67

Access to Foursquare via Mobile Web70

Access to Foursquare via Desktop Web70

Foursquare Integration with Facebook and Twitter70

User Growth72

Business Model and Revenues72

Key Competitors73

Analysis73

Google+74

Outline74

Google + Service Features74

Circles75

Hangouts75

Hashtags76

Instant Upload76

Messenger76

Ripples76

Search Plus Your World76

Stream76

"What's hot"77

+1 button77

Business Aspects80

User Growth80

Revenue80

Analysis80

Groupon83

Outline83

How Groupon Works84

How Groupon Works for Consumers84

How Groupon Works for Merchants85

Social Media Interaction86

Business Aspects and Revenues87

Subscriber Growth88

Analysis89

Habbo90

Outline90

Service Features90

Revenue93

Business Aspects94

Habbo Child Safety Difficulties94

User Numbers94

Revised Strategy94

Analysis95

LinkedIn96

Outline96

Service Outline96

User Growth98

Revenue Model98

Social Media Integration102

Business Aspects102

Key Competitors104

Analysis104

Mixi105

Outline105

Service Features105

User Growth108

Revenue Model110

Business Aspects110

Social Media Integration111

Key Competitors111

Analysis111

Mxit113

Outline113

Service Features113

User Growth114

Revenue Model115

Business Aspects116

Key Competitors117

Analysis117

Pandora118

Outline118

Pandora Service Features118

Growth in Pandora’s User Base120

Pandora’s Revenue Model122

Pandora’s IPO, Revenue and Net Income/loss123

Social Media Integration124

Key Competitors124

Analysis125

Pinterest126

Outline126

Service Features126

Social Media Integration127

Revenue Model128

User Growth and Revenues129

Business Aspects130

Key Competitors130

Analysis130

Quirky132

Outline132

How it Works132

Summary134

Analysis134

Renren136

Outline136

Service Overview136

Business Model140

Revenues140

User Growth141

Social Media Integration142

Key Competitors142

Analysis142

Sina Weibo144

Outline144

Social Networking Services Overview144

User Growth146

Business Model and Revenues147

Key Competitors148

Analysis148

Spotify150

Outline150

Spotify Service Features150

Revenue Model153

User Growth and Revenues153

Business Aspects155

Summary of Recent Product & Service Announcements for Spotify156

Social Media Integration157

Key Competitors157

Analysis157

Tencent159

Outline159

Social Networking Services Overview159

Qzone160

Pengyou161

QQ Weibo162

WeChat162

User Growth162

Revenues164

Key Competitors165

Analysis165

Threadless167

Outline167

Analysis167

Summary169

Twitter170

Outline170

Service Features170

User Growth172

Revenues174

Key Competitors175

Analysis175

VK177

Outline177

Service Features177

User Growth179

Revenues & Advertising180

Key Competitors180

Analysis181

Yelp182

Outline182

How it Works182

Analysis184

Summary185

YouTube186

Outline186

Service Features186

User Growth189

Revenue Model190

Business Aspects191

Social Media Integration191

Key Competitors192

Analysis192

Snapshots of Other Important Social Networks194

Ask.fm194

Delicious195

DeNA196

Entropia Universe197

Flixster198

GREE199

LiveJournal200

Meetup201

MyLife202

Myspace203

Ning204

Orkut205

Reddit206

Second Life207

Socl208

Sonico209

Tagged210

Tumblr211

Viadeo212

World of Warcraft213

Yammer214

Zynga215

Social Networking Worldwide: Country Profiles216

Australia218

Outline218

Market Background218

Key Players: Social Networking in Australia219

Aspects of Usage of Social Networking and Social Media in Australia220

Privacy, Censorship and Regulation: Social Networks and Social Media in Australia223

Brazil224

Outline224

Market Background224

Key Players: Social Networking in Brazil225

Aspects of Usage of Social Networking in Brazil226

Privacy, Censorship and Regulation: Social Networks and Social Media in Brazil229

China231

Outline: Social Networking and Social Media in China231

Background to Social Networking and Social Media in China231

Key Players in Social Networking in China231

Aspects of Usage of Social Networking in China233

Privacy, Censorship and Regulation: Social Networks and Social Media in China236

France237

Outline237

Market Background237

Key Players in Social Networking in France237

Aspects of Usage of Social Networking in France240

Privacy, Censorship and Regulation: Social Networks and Social Media in France241

Germany243

Outline243

Market Background243

Key Players in Social Networking and Social Media Market in Germany244

Aspects of Usage of Social Networking and Social Media in Germany246

Privacy, Censorship and Regulation: Social Networks and Social Media in Germany247

India249

Outline249

Background to Social Networking and Social Media in India249

Key Players in Social Networking in India250

Aspects of Usage of Social Networking in India252

Privacy, Censorship and Regulation: Social Networks and Social Media in India254

Indonesia255

Outline255

Market Background255

Key Players in Social Networking in Indonesia256

Aspects of Usage of Social Networking in Indonesia257

Privacy, Censorship and Regulation: Social Networks and Social Media in Indonesia260

Japan262

Outline262

Market Background263

Key Players in Social Networking in Japan263

Aspects of Usage of Social Networking in Japan265

Privacy, Censorship and Regulation: Social Networks and Social Media in Japan267

Mexico269

Outline269

Market Background269

Key Players in Social Networking in Mexico270

Aspects of Usage of Social Networking in Mexico271

Privacy, Censorship and Regulation: Social Networks and Social Media in Mexico273

Russia275

Outline275

Market Background275

Key Players in Social Networking in Russia276

Aspects of Usage of Social Networking in Russia278

Privacy, Censorship and Regulation: Social Networks and Social Media in Russia280

Saudi Arabia282

Outline282

Market Background282

Key Players in Social Networking in Saudi Arabia283

Aspects of Usage of Social Networking in Saudi Arabia284

Privacy, Censorship and Regulation: Social Networks and Social Media in Saudi Arabia286

South Africa288

Outline288

Market Background288

Key Players288

Aspects of Usage of Social Networking and Social Media in South Africa290

Privacy, Censorship and Regulation: Social Networks and Social Media in South Africa292

Turkey294

Outline294

Background to Social Networking and Social Media in Turkey294

Key Players in Social Networking in Turkey295

Aspects of Usage of Social Networking in Turkey297

Privacy, Censorship and Regulation: Social Networks and Social Media in Turkey299

United Kingdom300

Outline300

Market Background300

Key Players in Social Networking in the United Kingdom301

Aspects of Usage of Social Networking in the United Kingdom303

Privacy, Censorship and Regulation: Social Networks and Social Media in the United Kingdom305

United States306

Outline306

Market Background306

Key Players in Social Networking in the United States307

Aspects of Usage of Social Networking in the United States308

Mobile Access309

Social Television309

Advertising310

Popular Use of Social Media310

Twitter311

Social Gaming311

Privacy, Censorship and Regulation: Social Networks and Social Media in the United States311

Market Analysis313

Market Status313

Mobile314

Facebook316

Market Growth316

Facebook Market Share317

Facebook Home317

The Future318

Market Forecasts320

Social Networking320

Social Networking Users: Worldwide320

Social Networking Users: Regional Contributions321

Social Networking Users: Top 17 Countries322

Social Networking Users: Top 17 Countries323

Social Networking Users: Penetration to Internet Users - Worldwide324

Social Networking Users: Penetration to Internet Users - Regional325

Social Networking Users: Penetration to Internet Users – Top 17  Countries327

Social Networking Users: United States328

Social Networking Users: Canada329

Social Networking Users: Germany330

Social Networking Users: France331

Social Networking Users: United Kingdom332

Social Networking Users: Russia333

Social Networking Users: Poland334

Social Networking Users: China335

Social Networking Users: Japan336

Social Networking Users: India337

Social Networking Users: Australia338

Social Networking Users: Brazil339

Social Networking Users: Mexico340

Social Networking Users: Argentina341

Social Networking Users: Turkey342

Social Networking Users: Saudi Arabia343

Social Networking Users: South Africa344

Social Networking Revenues: Worldwide345

Social Networking Revenues: Regional Contributions346

Social Networking Revenues: Regional Market Shares347

Social Networking Revenues: North America348

Social Networking Revenues: Western Europe349

Social Networking Revenues: Central, Southern & Eastern Europe350

Social Networking Revenues: Asia Pacific351

Social Networking Revenues: Caribbean & Latin America352

Social Networking Revenues: Middle East and Africa353

Facebook354

Facebook Worldwide Revenues354

Facebook Online Advertising Revenues: Facebook and Google Market Share355

Facebook Mobile Advertising Revenues: Facebook and Google Market Share356

Facebook Users: Worldwide357

Facebook Users: Regional Contributions358

Facebook Users: Top 17 Countries359

Facebook Users: United States360

Facebook Users: Canada361

Facebook Users: Germany362

Facebook Users: France363

Facebook Users: United Kingdom364

Facebook Users: Russia365

Facebook Users: Poland366

Facebook Users: China367

Facebook Users: Japan368

Facebook Users: India369

Facebook Users: Australia370

Facebook Users: Brazil371

Facebook Users: Mexico372

Facebook Users: Argentina373

Facebook Users: Turkey374

Facebook Users: Saudi Arabia375

Facebook Users: South Africa376

Facebook Market Share (Users): Worldwide377

Facebook Market Share (Users): North America378

Facebook Market Share (Users): Western Europe379

Facebook Market Share (Users): Central, Eastern & Southern Europe380

Facebook Market Share (Users): Asia Pacific381

Facebook Market Share (Users): Latin America & Caribbean382

Facebook Market Share (Users): Middle East and Africa383

Facebook Market Share (Users): United States384

Facebook Market Share (Users): Canada385

Facebook Market Share (Users): Germany386

Facebook Market Share (Users): France387

Facebook Market Share (Users): United Kingdom388

Facebook Market Share (Users): Russia389

Facebook Market Share (Users): Poland390

Facebook Market Share (Users): China391

Facebook Market Share (Users): Japan392

Facebook Market Share (Users): India393

Facebook Market Share (Users): Australia394

Facebook Market Share (Users): Brazil395

Facebook Market Share (Users): Mexico396

Facebook Market Share (Users): Argentina397

Facebook Market Share (Users): Turkey398

Facebook Market Share (Users): Saudi Arabia399

Facebook Market Share (Users): South Africa400

Facebook Revenues: Worldwide401

Facebook Revenues: Regional Contributions402

Facebook Revenues: North America403

Facebook Revenues: Western Europe404

Facebook Revenues: Central, Southern & Eastern Europe405

Facebook Revenues: Asia Pacific406

Facebook Revenues: Latin America and Caribbean407

Facebook Revenues: Middle East and Africa408

Facebook Market Share (Revenues): Worldwide409

Facebook Market Share (Revenues): North America410

Facebook Market Share (Revenues): Western Europe411

Facebook Market Share (Revenues): Central, Southern & Eastern Europe412

Facebook Market Share (Revenues): Asia Pacific413

Facebook Market Share (Revenues): Latin America & Caribbean414

Facebook Market Share (Revenues): Middle East & Africa415

Facebook ARPU: Worldwide416

Facebook ARPU: Regional Variations417

Facebook ARPU: North America418

Facebook ARPU: Western Europe419

Facebook ARPU: Central, Southern & Eastern Europe420

Facebook ARPU: Asia Pacific421

Facebook ARPU: Caribbean & Latin America422

Facebook ARPU: Middle East & Africa423

Facebook Revenue Growth Scenarios424

Appendix426

Appendix426

Regions & Countries426

Market Forecasts427

About the Authors428

Andrew Sheehy428

Sara Foster428

Dr Dave Taylor428