The past year has been tough for most people, and especially for those in financial difficulties. 9.2% of the world’s population lives in extreme poverty – less than $1.90 a day – a number that has decreased since 1990. That decrease, however, has been threatened by the effects of COVID-19 […]

To some extent, all marketing and advertising have a basis in psychology. You need to understand how your audience thinks. What they’re looking for, what they’re interested, and what they want to see. How, where, and when they want you to reach out to them. And perhaps most importantly, how […]