In the past few years, we have seen the growth, spread, and dominance of data. It has crept through the cracks of our houses and now feeds the process of huge organizations. According to Wikipedia, “Data are characteristics or information, usually numerical, that are collected through observation.” In the digital […]
Marketing
To some extent, all marketing and advertising have a basis in psychology. You need to understand how your audience thinks. What they’re looking for, what they’re interested, and what they want to see. How, where, and when they want you to reach out to them. And perhaps most importantly, how […]