Voice Search Advertising: Optimising PPC for Voice-Activated Devices and Assistants

Marketers are developing unique voice search queries, which often differ significantly from traditional typed searches. As the use of smart devices increases, customers are starting to form closer bonds with their virtual assistants or handheld devices. Voice search optimization empowers PPC advertising for modern and unique challenges, which requires changing strategies to effectively capture users.

What is Voice Search?

Voice Search technology enables individuals to conduct searches using only their voices. Search engines have had to modify their algorithms in order to deliver relevant results for consumers as voice search marketing grows in popularity. It has grown in popularity as a way for individuals to get information since it makes answers easier to find and gives them faster access.

In order to rank high in search engine results pages, this type of search must understand the user intent behind every query submitted by voice search. Voice searches differ significantly from typed queries, using more conversational phrases that address immediate user needs. Due to this increased conversational nature of voice searches and their higher intent to act indicators, it’s vitally important that they’re included in Google search PPC campaigns.

To optimize your PPC ads for voice search, start by compiling a list of frequently used keywords from Google Ads’ search terms report. Including these in your ad copy and targeting them to more qualified users with ads that utilize these words in their copy will lead to better quality scores and lower CPA costs. If you have a business in Australia or elsewhere and are looking for the best-suited voice search strategies, contact a leading digital marketing agency now!

Read Along To Learn More About Optimising PPC for Voice-Activated Devices and Assistants

Check Voice Search Traffics in Adwords Campaign

With voice search technology becoming more mainstream, marketers must tailor their Google search PPC (Pay Per Click) campaigns specifically to voice searches. Searches conducted through voice are vastly different from written queries, often using more conversational tones than text-based queries. 

Regularly reviewing AdWords search query records is crucial to gaining a better understanding of voice users’ search intent. Use campaign extensions and question-based keywords to make your ads relevant to these requests. By preventing your AdWords advertising from appearing for pointless searches, negative keywords can assist in lowering the overall cost of the campaign.

Add Your Negatives to the Campaign

It’s important to focus on the Negative keywords as they form an essential aspect of any PPC campaign. Try to employ the most common negative keywords so you can perform well in your campaign when they search for terms unrelated to your company strategy. Negative keywords can be added at either the Google search PPC campaign or ad group level using broad, phrase, and exact match types. 

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You can also create account-wide negative keyword lists that apply them across all campaigns within an account. To obtain the greatest voice search and digital marketing tactics for your company and to stay competitive, work with a top digital marketing agency.

Review Your Existing Negatives

Negative keywords can save expenses, boost clicks and conversions, and make your ads more relevant. They can be used with match types that provide more precise negative keyword filtering and are introduced at the campaign or ad group level. However, negative keyword lists can quickly become disorganized over time as PPC managers copy and paste negative terms between campaigns or ad groups without proper cleanup. 

Regular updates based on performance data must take place with different match types used: exact match will prevent ads from showing when searches specifically include your negative term. In contrast, phrase match and broad match are more scalable options that offer more scalable solutions. If you are a startup or an established company seeking novel approaches to compete in the voice search market, it would be wise to work with digital marketing business with plenty of experience right away!

Build Out Voice Search Keywords for Your Campaigns

Depending on your brand and audience, creating a separate voice search campaign might be worthwhile. By doing so, you can customize keywords, ad copy, and landing pages specifically to voice search queries and user intent. Voice searches often serve to meet immediate needs, which means your ad copy should include information regarding the location of your store or service.

Finally, it is also crucial that your ad groups include negative keywords for voice search queries in order to prevent your ads from showing up next to search results that don’t align with user intent. These voice searches should be excluded from ad groups in order to keep their results accurate.

Get the Best-Suited Voice Search PPC Strategies

Pay-per-click (PPC) campaigns are highly dynamic and demand constant focus by marketers. They constantly need to be adjusted as voice search becomes a more common way to search. With the right strategy in place, businesses can capitalize on this new form of searching to maximize return. Voice search optimization involves writing for humans first and then making sure search engines can interpret what users are searching for. Landing page content must also be optimized to cater to mobile searchers.

Many voice searches are conducted to address immediate needs, so the ad copy should reflect this reality. Furthermore, it should include a clear call-to-action that encourages searchers to visit your site and take immediate action on it. Again, your landing page should be optimized for mobile use – including minimizing loading times and avoiding excessively large images; using Google Page Speed Insights as a resource may prove particularly helpful here.

Why Voice Search Optimisation is Important for PPC?

Voice search optimization can be especially impactful when it comes to sales generation; voice searches often signify high levels of purchasing intent. Start optimizing your PPC strategy today for voice searches! For more information about this technique and how best to implement it into your strategy, contact one of our digital marketing specialists for advice. This entails producing organic and captivating content, optimizing advertisements made just to appeal to voice search, and making certain that the information on their websites and landing pages is correct.

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One simple and effective way to optimize a PPC campaign for voice search is by adapting its ad copy to match natural human language queries. Incorporating question-oriented terms like who, what, where, when, and how will help capture user intent. Natural Language Processing tools can also identify relevant long-tail keywords likely to appear during voice searches; by including these in your PPC ad copy, you can ensure it directly addresses users and answers their inquiries.

Optimizing call and location extensions can also help your PPC ads for voice searchers by increasing visibility and making it easier for consumers to contact you and discover more about what products or services you provide. Leveraging these features will enable you to generate more qualified leads while increasing bottom-line revenues. To learn more about voice search marketing and how to get the best results for your business, contact a leading digital marketing agency now!

Voice search tends to reflect local search, so using location-specific keywords in your Google search PPC campaign may help increase voice search performance. Furthermore, making sure that Google My Business listings are complete and up-to-date will increase visibility within voice search results. Since most voice searches occur via mobile devices, having a responsive website with fast load times is crucial for SEO performance. Be sure to ensure it can easily accommodate voice-enabled devices by making sure it provides easy accessibility for them.


Voice search optimization has quickly become the norm, and it’s time to adapt PPC campaigns to this emerging format. Unlike traditional typed searches, which typically use keywords as queries, voice searches often involve conversational language with question-answer intent. A successful conversion campaign requires taking an integrated approach to keyword research, ad copy, and landing page optimisation – something which may require taking new approaches in the coming years.

To learn more about how to use voice search optimization for better Google search PPC results, contact a well-experienced digital marketing agency now! Good Luck!

Johnny Thompson

Johnny Thompson is a senior reporter for Generator Research in Los Angeles, reporting on technology, business, finances, and more. He previously worked as a reporter for the Wall Street Journal and got his start at newspapers in New York, Connecticut, and Massachusetts.

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